Blue Square Prices break with bookmaking traditions

By Bookmakers Review02 March 2007
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 Blue Square Prices break with bookmaking traditions

In 2006, Blue Square increased revenues by 49% to £39.2m and grew operating profit by 680% to £7.8m. The Blue Square Prices, which were launched in May 2006 as an alternative to Show Prices on horse-racing, allowed the online sportsbook to offer better last show odds than the official Starting Price on 38% of races covered.