It was a profitable March for sportsbooks in the Garden State, with revenue climbing 23% year over year. While overall wagering dipped, operators were able to generate stronger returns—a trend that continues to shape how bettors approach both regulated sportsbooks and offshore sportsbooks.
March Madness Blues for New Jersey Bettors
Although the handle in March 2026 was down 8.6% compared to last March, the sportsbooks still generated over $1 billion in total wagers accepted and showed a stunning 22.8% increase over last year, which equated to over $87.6 million in profits for New Jersey’s mobile operators. This surge highlights the continued strength of mobile sports betting New Jersey, even as overall wagering declined.
The disparity between the lower handle and the higher revenue was due to the hold, which was 8.7% this year compared to 6.4% in March 2025. This means the betting public wagered less this March but lost much more this year than last. Fan Duel remains the undisputed king of New Jersey sports betting, leading the pack with $32.4 million in March gaming revenue and $107.3 million in gaming revenue after the first three months of the year.
DraftKings was a distant second, generating $22.3 million in March and garnering $70.2 million this year. BetMGM claimed the bronze medal with $8.2 million in March revenue, which brings their annual total to $21.1 million.
The table below reflects March revenue and year-to-date revenue for New Jersey’s eight mobile sportsbooks.
| Online Sportsbook | March Gross Revenue | YTD Revenue |
|---|---|---|
| FanDuel | $32.4 million | $107.3 million |
| DraftKings | $22.3 million | $70.2 million |
| BetMGM | $8.2 million | $21.1 million |
| bet365 | $7 million | $19 million |
| Fanatics | $6 million | $21.4 million |
| Caesars | $3.8 million | $9.6 million |
| Hard Rock Bet | $1.3 million | $4.4 million |
| BetRivers | $1.2 million | $3.1 million |
iGaming Flourishes
Sports betting in March was a winner for New Jersey sportsbooks, and so too was online casino gambling. The iGaming platforms reported $272.1 million in revenue, only $1.1 million shy of the monthly record, and an 11.6% increase over last March’s iGaming revenue total.
As for the annual numbers, online casino gambling has delivered $782.8 million in profit for the platforms after the first three months of 2026, a 16.3% year-over-year increase. It was the seventh straight month that digital casino gambling outproduced Atlantic City’s land-based casinos. New Jersey’s tax coffers have swelled as well, receiving $84.7 million in revenue from the total proceeds of gaming in the state.
Despite the gaudy numbers, Senate Bill 3401, sponsored by Senator Andrew Zwicker, would ban the state’s online and land-based casinos and sportsbooks from using mobile push notifications, text messages, and even cold calling for promotional purposes.
“‘Push notification’ means an automatic electronic message displayed on an internet gaming account holder’s device, when the user interface for the mobile casino licensee or its internet gaming affiliate’s platform is not actively open or visible on the device, that prompts the internet gaming account holder to check or engage with such a platform,” the legislation states.
Senator Zwicker’s bill would levy a fine of “not less than $500 per offense” for every text that a gaming entity in the state would send to individuals. There are currently 14 licensed online sportsbooks and nine retail sportsbooks that operate inside Atlantic City’s nine casinos. The Meadowlands and Monmouth Park racetracks also house sportsbooks inside their facilities.
