Circa Sports Announces New and Improved Mobile Sports Betting App

Circa Sports has announced its revamped sports betting app to coincide with the Missouri launch on December 1, 2024. The company believes the update will effectuate a more seamless customer experience and allow a universal wallet between the Circa apps in states where it operates.

Prepare to Launch

Missouri will be launching its long-awaited mobile sports betting industry on December 1st, and Circa Sports has timed its debut with a new and improved sports betting app. The revamped app has already been launched in Iowa, while a Colorado launch is expected in November. However, Missouri will be getting “version 3.0,” which will be the newest, state-of-the-art design.

In addition to the universal wallet, which will allow customers with Circa apps in different states to move money between them, it will also offer a larger menu of betting options in comparison to earlier versions. Circa Sports has differentiated itself from the competition with low holds and embracing winning customers, something that industry leaders FanDuel and DraftKings, among many, have been accused of shunning.

Unlike most mobile sports betting brands, Circa Sports does not push an extensive array of parlays to its customers. Although its parlay menu will be expanding, it will be limited only to starting players and critical bench players.

Low-Hold Model Benefits Bettors

As for betting hold, or win rate, Circa Sports averages about 5%, while the industry leaders routinely generate holds north of 10%.

Circa CEO Derek Stevens said, “We’re going to run our low-hold model, and the people in Missouri are going to get the benefit of that.”

Untethered Money Saver

Circa Sports has branded itself as the customer’s sportsbook, eschewing the modern-day bean-counting competition that purportedly knows more about Excel spreadsheets than bookmaking. And it was that unorthodox pitch that may have swayed the Missouri Gaming Commission in awarding DraftKings and Circa Sports the state’s two untethered mobile sportsbook licenses.

Industry leader FanDuel also made a pitch for the untethered license but was surprisingly spurned in favor of Circa Sports. The untethered licenses are valuable because they do not require the partnership of one of the six professional sports teams in the Show Me State or a designated casino to share the sports betting proceeds in exchange for market access.

“I figured the only way we had a chance was to kind of differentiate, and I focused on the fact that those two companies are exactly the same and we’re different,” Stevens said. “To the good or the bad, we’re different in one way, in that we’re much smaller. We’re different in a manner that I think that we are far better for a Missouri citizen in that we give a greater opportunity.”

Missouri Sports Betting Market Grows With Key Partnerships

The Missouri market is not lacking for sportsbooks, as FanDuel immediately pivoted to partnering with MLS club St. Louis CITY SC after learning it did not receive one of the untethered licenses. Underdog has aligned with MLB’s Kansas City Royals, while bet365 partnered with the St. Louis Cardinals.

Caesars and ESPN BET gained market access through management of their Missouri casinos. At the same time, BetMGM secured access through its Century Casinos, and Fanatics did the same through Boyd Gaming’s casino properties.