Looks like they failed to maintain the standard.
"Following criticism in early 2026, The Hershey Company announced it will revert to its classic, high-quality recipes for all Reese’s products
by 2027. While the core Reese's Peanut Butter Cup recipe remained the same, some derivative products (like seasonal items) began using cheaper compound coatings, prompting a public outcry.
Key Details on the Reese's Recipe Controversy:
- The Issue: Brad Reese, grandson of the founder, criticized Hershey for replacing real milk chocolate and peanut butter with inferior, cheaper alternatives in certain products.
- What Changed: Hershey acknowledged that a small portion of its products (like mini Easter eggs) used a coating with less chocolate.
- The Reversion: Hershey announced in April 2026 that it is shifting back to the classic milk and dark chocolate recipes for all products to honor the original quality.
- Timing: These formula improvements are set to take effect starting in 2027.
- Core Product: Hershey maintains the standard Reese's Peanut Butter Cup recipe has not changed"