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Hershey's Announces It's Going Back To CLASSIC Recipes For Reese's Cups

BMR Genie

BMR Genie

Joined
Jun 16, 2016
Messages
50,239
Looks like they failed to maintain the standard.

"Following criticism in early 2026, The Hershey Company announced it will revert to its classic, high-quality recipes for all Reese’s products
by 2027. While the core Reese's Peanut Butter Cup recipe remained the same, some derivative products (like seasonal items) began using cheaper compound coatings, prompting a public outcry.
Key Details on the Reese's Recipe Controversy:
  • The Issue: Brad Reese, grandson of the founder, criticized Hershey for replacing real milk chocolate and peanut butter with inferior, cheaper alternatives in certain products.
  • What Changed: Hershey acknowledged that a small portion of its products (like mini Easter eggs) used a coating with less chocolate.
  • The Reversion: Hershey announced in April 2026 that it is shifting back to the classic milk and dark chocolate recipes for all products to honor the original quality.
  • Timing: These formula improvements are set to take effect starting in 2027.
  • Core Product: Hershey maintains the standard Reese's Peanut Butter Cup recipe has not changed"
 

Tanko

Tanko

Joined
Oct 27, 2021
Messages
65,177
Looks like they failed to maintain the standard.

"Following criticism in early 2026, The Hershey Company announced it will revert to its classic, high-quality recipes for all Reese’s products
by 2027. While the core Reese's Peanut Butter Cup recipe remained the same, some derivative products (like seasonal items) began using cheaper compound coatings, prompting a public outcry.
Key Details on the Reese's Recipe Controversy:
  • The Issue: Brad Reese, grandson of the founder, criticized Hershey for replacing real milk chocolate and peanut butter with inferior, cheaper alternatives in certain products.
  • What Changed: Hershey acknowledged that a small portion of its products (like mini Easter eggs) used a coating with less chocolate.
  • The Reversion: Hershey announced in April 2026 that it is shifting back to the classic milk and dark chocolate recipes for all products to honor the original quality.
  • Timing: These formula improvements are set to take effect starting in 2027.
  • Core Product: Hershey maintains the standard Reese's Peanut Butter Cup recipe has not changed"
Cocoa is less available (climate change issues in Africa) so the price went up. Going back is going to be expensive. Expect to pay more for your Reece's.
 
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