The NFL recently announced that Las Vegas, Nevada, has been chosen to host Super Bowl LXIII in 2029 at Allegiant Stadium. This signals a relatively quick return to Sin City after a hugely successful Super Bowl LVIII in 2024.
Welcome Back
Las Vegas’s tourism woes throughout 2025 have been well-documented. According to the Las Vegas Convention and Visitors Authority (LVCVA), traveling to the desert gambling mecca experienced a 7.4% year-over-year decline in 2025.
There have been many theories as to what’s causing the tourism slump, but soaring lodging and entertainment costs are chief among them. However, others cite the prevalence of nationwide casinos and online gaming as a primary reason.
Perhaps it is a combination of both, but needless to say, the region has been in dire need of good news, and they got just what they were looking for when the NFL chose Las Vegas as its Super Bowl venue in 2029.
“We’re excited to bring the Super Bowl back to Las Vegas and provide our fans another incredible experience in one of America’s greatest sports and entertainment destinations,” said NFL commissioner Roger Goodell. “Super Bowl LVIII demonstrated the scale, energy, and hospitality the city brings to global events, and we look forward to working alongside the Las Vegas Convention and Visitors Authority, the Raiders, and the community to deliver an even greater experience this time around.”
Tourism Bonanza
Super Bowl LVIII is considered one of the most exciting when the Chiefs edged the 49ers, 25-22, in overtime. And it just so happened that it occurred at Allegiant Stadium, home of the Las Vegas Raiders. It was an ideal partnership between a league and the gaming industry it relentlessly decried for decades.
However, once PASPA was overturned in 2018 and online sports betting launched in states across the nation, the NFL suddenly welcomed it once it became apparent that online sports betting platforms would pay dearly to align themselves with the league and its franchisees.
And in 2024, the league’s embrace of the sports betting industry became complete when it chose Las Vegas, the nation’s gambling capital, to host the Super Bowl. It was an unmitigated success, with 330,000 tourists making the trek to the desert and driving more than $1 billion in economic impact. Harry Reid International Airport set a record for the most single-day screenings ever on the Monday following Super Bowl LVIII.
Tourism Drop After Super Bowl
The following year, the Eagles thrashed the Chiefs at Caesars Superdome in New Orleans, but the numbers plummeted in Vegas compared to the year before. According to the LVCVA, casinos won $110 million less in 2025 than in the same week in 2024 when they hosted the NFL’s biggest game on its grandest stage. Tourism also fell by 12%, and the average room price for properties on the Strip dropped nearly 29% from the previous year.
That was the prelude for what became a bitterly disappointing 2025 in terms of tourism numbers. However, the buzz from being named the 2029 Super Bowl venue has those in the Las Vegas gaming and hospitality industries sitting up and applauding.
Las Vegas Leaders Praise Super Bowl Return
“Hosting the Super Bowl in Las Vegas transforms an event which has sadly become a two-day peak weekend – Saturday and Sunday – into an incredible eight days with activations Monday through Monday,” said Mike Palm, director of operations at Circa, The D, and Golden Gate in downtown Las Vegas. “It also allows properties to showcase their incredible event spaces, restaurants/lounges, and entertainment venues. This creates new bookings year-round.”
Veteran Westgate SuperBook executive Jay Kornegay stated, “This totally makes sense. This city is best equipped more than any other to host the biggest football game of the year. Look at the reviews for the first Las Vegas Super Bowl, and you’ll see why.”
