A federal bill gaining traction in Congress would prohibit social media companies from accepting advertising on sports betting products or services aimed at reaching underage children, ensuring that promotions for the best sportsbooks for U.S. players are responsibly directed only at adults.

Kids Will No Longer Be Fair GAME

In recent sportsbook market news, U.S. Senators Katie Britt (R-AL) and Richard Blumenthal (D-CT) have crafted a bipartisan bill, the Gaming Advertisement to Minors Enforcement Act, also known as the GAME Act, which would levy fines of up to $100,000 per offense when targeting minors with sports gambling advertisements.

“The rise in sports gambling among minors, particularly among young boys, is jarring,” said Senator Britt. “Our legislation takes a critical step toward addressing this problem before it worsens.”

The GAME Act would fall under the auspices of the Federal Trade Commission, and should breaches continue to occur, the companies would not only be subjected to additional six-figure fines, but injunctive relief could also be sought through the courts.

“Sportsbooks and prediction markets are treating young people like a gold rush, flooding the internet with advertisements and promotions to hook them on gambling when they’re young,” said Senator Blumenthal. “High schoolers, even middle schoolers, are now gambling on their phones as never before, losing real money and creating life-altering addiction. The GAME Act would create a nationwide ban on targeted advertising of gambling to kids, backed with the force of punishing fines.”

The bill would also apply to prediction markets such as Kalshi and Polymarket. Historically, prediction markets have traded in the commodity market. However, approximately 15 months ago, shortly before the 2025 Super Bowl between the Philadelphia Eagles and the Kansas City Chiefs, Kalshi began offering sports event contracts that essentially mirrored those wagering opportunities found at state-licensed mobile sportsbooks.

Kalshi Partners With National Council on Problem Gambling

Despite its insistence that it is not a gambling platform, market prediction leader Kalshi has joined with the National Council on Problem Gambling (NCPG), one of the nation’s leading gambling support organizations, to promote responsible gambling. To delineate between sports betting platforms and prediction markets, the NCPG has created the Financial Services & Trading Subcategory.

“At Kalshi, we believe in the power of prediction markets, and we are sensitive to the fact that they, like any financial trading products, come with risks. As prediction markets continue to evolve, we are deeply committed to setting a new standard for responsible trading by investing in the tools, education, and protections needed to promote healthy participation and customer safety, and hope that over time all trading platforms with significant retail participation follow suit,” said Tarek Mansour, co-founder and CEO of Kalshi.

Kalshi has committed to a two-year, $2 million investment earmarked for the NCPG with the express goal of supporting a “strategic initiative” focused on “trader health and safety.” The NCPG released a statement regarding the new collaboration but avoided mentioning “sports” or “sports betting” throughout the missive.

The donation will fund the Financial Trader Health and Safety Initiative, which “will expand education and awareness of responsible trading across these markets through the development of practical, evidence-informed, and data-driven resources designed to keep pace with rapidly evolving platforms.”