Atlantic City now has neighboring competition from a major player, New York, and it intends to not only update the Boardwalk but also the streetscapes surrounding it, presenting a cleaner and more hospitable environment for its visitors.
Existential Threat
New Jersey Governor Mikie Sherrill is concerned about the looming threat emanating from New York’s three casinos that have yet to swing open their doors to the public. But when they do, their close proximity to Atlantic City will undoubtedly siphon some of that tourism away from what has been called the Las Vegas of the East Coast.
Boardwalk casino operators are understandably concerned about the new kids on the block muscling in on their territory, but there is nothing to be done at this point except prepare for the worst and hope for the best. However, Governor Sherrill believes that much more can be done to combat the onslaught expected from the three New York casinos and has called for a coordinated effort to upgrade the Boardwalk and the surrounding areas.
In a recent interview, Governor Sherrill said, “I do see the threat of New York City gambling and what that might mean. I’m very worried about New York and what’s coming.”
Already Felling Regional Pressure
Atlantic City has already experienced competition from Pennsylvania casinos cropping up, but the danger from New York is more familiar and will perhaps be even more devastating. The governor is keenly aware of the deleterious effects that the New York casinos could have on the Boardwalk, but how severe those consequences will be remains unknown until the Empire State casinos open for business.
“I think part of the reason that this is so broad is because of the fear of what New York is going to pull away from us,” Sherrill said. “We’ve already seen it with Pennsylvania. What that really points to is we need a more resilient economy here.”
Atlantic City Ready for a Makeover
A collaborative effort between state, local, and casino officials is integral to revamping the area and instituting a four-point plan that has been recommended in order to allow Atlantic City to combat the inevitable competition from neighboring New York.
- Enforce building codes consistently, address blighted and abandoned properties, and move redevelopment projects forward to attract new investment and bring fresh energy into the city.
- Support entertainment districts and the Boardwalk by reducing nuisance crimes so visitors feel safe and comfortable throughout the year.
- Upgrade infrastructure in practical ways—improve transportation access, maintain utilities, repair roads, better coordinate traffic lights, and install or fix streetlights—to help Atlantic City stay competitive with other regional destinations.
- Improve the look and feel of public spaces by cleaning up streets, enhancing shared areas, and creating a more walkable, lively environment that encourages visitors to return.
George Goldhoff, president of the Casino Association of New Jersey and of Hard Rock Hotel & Casino Atlantic City, applauded the governor’s perspective, stating, “The Casino Association of New Jersey strongly supports the governor’s call for state, county, and city leaders to come together with the private sector to create a bold, unified strategic plan.
“Atlantic City must accelerate its transformation into a resilient, multi-faceted, year-round destination — one that offers world-class gaming, entertainment, dining, and beach experiences, while also growing strong non-gaming sectors in education, healthcare, and tourism.”
