William Hill

£20 Free Bet

Terms and Conditions Apply

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country-not-accepted-icon Costa Rica CR Sports Bettors Not Accepted

William Hill Review

by Bookmakers Review | Updated October 15, 2023
About William Hill

William Hill has been online since 2000. The sportsbook holds a BMR rating of 10.  New registrations are offered a £20 Free Bet. The sportsbook is headquartered in United Kingdom. In addition to their sportsbook, William Hill offers players a casino, poker room, and racebook. Players can contact William Hill via email at customerhelp@williamhill.co.uk and telephone at 1-855-754-1200.

Check out all of our online sportsbook ratings in the 2023 Betting Sites Guide, which is updated weekly throughout the year.

Rating: 10

Our Verdict

William Hill offers a top-notch betting experience and a deep betting menu.

William Hill is one of the world’s oldest and most famous sports betting companies and for good reason. Willam Hill offers players a little bit of everything, including simple, attractive bonuses and promotions, and a deep wagering menu. The registration process is quick and straightforward, and it provides several convenient deposit methods. Withdrawals are quick and reliable. You can enjoy low minimum betting limits and large maximum betting limits. Our William Hill review explains everything you need to know about this renowned sports betting company.

  1. Depth of Betting Markets

  2. Solid for Live Betting

  1. Not available in every country

About our Ratings

BMR betting sites ratings are based on over 20 years worth of experience helping players resolve disputes with offshore sportsbooks. Sportsbooks are carefully vetted before being rated. Ratings are fluid and analyzed by BMR weekly. The industry’s best sportsbooks are rated A and A+. | How We Rate

rating-full-star rating-full-star

£20 Free Bet

Terms and conditions apply

country-not-accepted-icon Costa Rica CR Sports Bettors Not Accepted

William Hill Sign-Up Process

You can click “Join” at the top right of the William Hill homepage to trigger the registration form, and then follow these steps to create an account:

  • Enter your title, name, date of birth, email address, mobile number and address. Click “Continue”.
  • Choose a username, password, security question and answer.
  • Select your currency from the list.
  • Decide whether you want to set a deposit limit – daily, weekly or monthly.
  • Add a promo code. It will automatically be set to H30, but you can enter a different code if you have it.
  • Accept the terms and conditions, and click “Agree and Join”.

You will then have to verify your email address and confirm your identity, but the process is quick and smooth.


Currencies Accepted:


William Hill provides bettors with a large range of convenient banking options:

Credit Card and Debit Card | You can use Visa, MasterCard, Maestro and Diners Club to fund your account at William Hill. UK players cannot use credit cards. Deposit limits are £5 to £99,000 or currency equivalent.

E-Wallets | William Hill accepts payments from PayPal, Skrill, Neteller and ecoPayz. Skrill offers the largest maximum deposit of £80,000 or equivalent. PayPal is only available for customers in the UK, Ireland, Finland and the United States.

ApplePay | You can send up to £99,000 or equivalent to your William Hill account via this method, but it is only available for UK customers.

Bank Transfer | William Hill accepts bank transfers via Fast Bank Transfer, EPS, Euteller, Instadebit, Poli, Safety Pay, Sofort, Trustly and GiroPay. Poli is for customers in New Zealand, EPS is for Austria, Euteller is for Finland, and Sofort and GiroPay are for Germany. The maximum deposit is £10,000 or currency equivalent.

Vouchers and Prepaid Cards | You can use William Hill CashDirect, PaySafeCard, NeoSurf or Todito Cash (Mexico only) to top up your William Hill account.
Cash Transfer | A direct bank transfer of up to £100,000 can be sent to William Hill.

All deposits are free and instant.

Deposit Methods Min Max Fee
Visa £5 £99,000 Free
Mastercard £5 £99,000 Free
PayPal £5 £5,500 Free
WebMoney £5 £10,000 Free
Yandex £5 £10,000 Free

The minimum withdrawal is £5 or equivalent, and there is no official maximum. Contact the customer service team if you plan to make a particularly large withdrawal. You will be paid out in up to four hours if you choose Visa, while it takes one to three working days via most other cards, depending upon your bank.

It takes one working day for e-wallet withdrawals, and three to five working days for ApplePay, bank transfers and cash vouchers.

US customers can also withdraw cash at physical William Hill sportsbooks located across the country, or use a William Hill Prepaid+ card. Deposit options include PayWithMyBank, ACH, e-check, cash at the casino cage, PayNearMe and a Prepaid+ card. The minimum deposit and withdrawal is $20, and the maximum varies according to the method you choose.

Withdrawal Methods Time Fee
Visa Free
Mastercard Free
PayPal Free
WebMoney Free
£20 Free Bet up to £20 Terms and conditions apply

Bet £20 Get £20 in free bets

William Hill User Experience

William Hill operates on the highly-regarded OpenBet platform run by Scientific Games. Many of the world’s leading brands use this software, including Ladbrokes, Paddy Power, Betfair, SkyBet and PMU. However, the user experience at William Hill is clearly differentiated from those sites. It uses a customized sports wagering platform and its own team of oddsmakers sets its lines.

The distinctive purple and yellow William Hill branding is featured in places, but the majority of the site has clear text on a light background. The pages are busy, the text is pretty small and some users may find it a little cluttered. The navigation is sometimes a little frustrating, but you soon get the hang of it. The search function works well, and there are helpful shortcuts for live betting, major upcoming sporting events and the most popular betting markets among William Hill customers.

The list of sports is easy to browse on the homepage, and the bet slip populates efficiently. You can enjoy William Hill radio and podcasts, and there is a regularly updated blog at news.williamhill.com. It is interesting to note that the user experience is a lot cleaner for US customers. The pages are less cluttered, navigation is simpler, there are fewer sports and events to choose from, the design is a lot more sober and it feels more beginner-friendly.

Mobile Review

You can download a fantastic William Hill mobile app for any Apple or Android device. It was rated 4.6 out of 5 after receiving more than 60,000 user reviews on the Apple App Store, and 4.1 out of 5 on Google Play after 18,000 user reviews. You have to download a separate William Hill casino app, or you can simply visit williamhill.com from your mobile browser.

The mobile app is very easy to use. It actually benefits from the smaller screen, as the pages are neater and clutter-free, and navigation is easier. BMR tested it out on a wide range of mobile devices for this William Hill sportsbook review, and we were impressed with the user-friendliness of the app. We could place bets quickly, with just a few taps of the screen required for wagers on major upcoming sporting events.

Sports Betting Options

William Hill offers betting on more sporting events than almost any other sportsbook in the world. You can often find more than 500 betting options on a single soccer match, and the list of games it covers each day is pretty astonishing.

Sports Covered

The sports covered by William Hill sportsbook are listed in A-Z on the homepage:

  • American Football
  • Australian Rules
  • Baseball
  • Basketball
  • Bowls
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • Esports
  • Football
  • Futsal
  • Gaelic Football
  • Gaelic Hurling
  • Golf
  • Greyhounds
  • Handball
  • Hockey
  • Horse Racing
  • Ice Hockey
  • Motor Racing
  • Motorbikes
  • Olympics
  • Pool
  • Rugby League
  • Rugby Union
  • Snooker
  • Table Tennis
  • Tennis
  • UFC
  • Volleyball
  • Water Polo

That is a very thorough list. It is rare to find a sportsbook that covers bowls and water polo, for instance. Only half of those sports are available for American customers, as it has gone for a streamlined approach in the US market. The esports section at William Hill features League of Legends, Dota 2, StarCraft II, CS:GO, Rocket League, Overwatch, Call of Duty, FIFA, Hearthstone and more.

The lotteries section covers the UK, Ireland, New York, Australia, Canada, France, Germany and Poland. There are various TV and specials markets, while the politics section features elections in the UK, Europe, the US, Australia and various other countries. You can bet on regional elections, such as the New York mayoral election and the Victoria state election in Australia. It also has a thriving virtual sports section covering a huge range of events.

Depth of Sporting Coverage

William Hill leaves no stone uncovered in its mission to present sports fans with an abundance of betting options. You can bet on all sorts of niche soccer leagues from around the world, including regional, youth and amateur leagues. The basketball section is very deep, featuring games in Australia, Argentina, Colombia, Uruguay and all over Europe, including second division games in Italy and Turkey. It covers the vast majority of tennis matches and golf tournaments, and it is also strong on sports like cricket and rugby.

Betting Markets

William Hill has you covered with a very large array of betting options on the biggest sporting events of the day. When conducting this William Hill review, we found 533 different wagering options on a single soccer game. Soccer betting options include a variety of handicaps and total goals markets. You can bet on a player to score first, last, anytime, two or more, a hat-trick, first and last, or first or last. There are all sorts of scorecasts and other game and player props, and there is a bet builder. Most of these options are unavailable for US customers, who are presented with a far narrower choice. When it comes to sports like basketball, you will find spreads, moneylines, totals, alternative spreads and totals, player props, period betting, and same-game parlay builder.

Live Betting

You can access the live betting section by clicking on the “In-Play” tab at the top of the William Hill sportsbook homepage. It covers a large variety of niche and popular sporting events each day, including lots of esports tournaments, and you will generally find a pretty strong selection of live betting options. The section is reasonably simple to navigate, and William Hill offers live streaming on various sporting events each day. If live-streaming is unavailable, you should receive play-by-play updates courtesy of an infographic, along with live scores and stats.

Wagering Limits

William Hill is renowned for having some of the highest betting limits in the world. It offers maximum winnings of £2 million per wager. No other bookmaker offers higher limits, but Bet365 also offers a maximum payout of £2 million per wager. Betfair, Paddy Power, Betfred, Ladbrokes, and Coral will only go to £1 million. William Hill also has low minimum wagering limits, so it really should suit all budgets.

Quality of Odds

William Hill offers appealing odds on a wide range of sporting events. Its soccer odds are rarely market leading, but they are above average. They often compare favourably to rivals like Bet365 and Paddy Power, although it does not quite compete with low-margin sportsbooks such as Pinnacle and SBK. William Hill offers standard -110 lines on basketball and football spreads, but you can find some interesting prop betting odds and alternative spreads and totals.

William Hill User Reviews

William Hill users are generally very positive when discussing the level of service they have received. They like the user experience on the William Hill app and the desktop site, the wide array of bonuses, the large betting limits and the strong customer service. William Hill is one of the world’s largest sports betting companies, and it has millions of happy customers. It is reliable, trustworthy and fair, and it has a long history of paying bettors out in full and on time. It is fully licensed by the UK Gambling Commission, the New Jersey Division of Gaming Enforcement and many of the other top regulators in the world, and it has a strong record when it comes to safety and security.

Customer Service

William Hill offers 24/7 customer support via live chat, phone and email. Live chat is generally the quickest and most effective option. BMR tested out the William Hill customer service team for this review, and we were impressed. The response times were quick at all times of day and night, and we received helpful, insightful answers. The agents seemed friendly, polite and keen, and they also displayed a great deal of knowledge about the business and sports betting in general. Many rival sportsbooks fall short in the customer support stakes, so it is great to see that William Hill has invested in training its staff so well.

Other Betting Options

The William Hill casino features a large array of slots and table games from the world’s top development studios. The slots range from old-school fruit machine games to branded 3D video slots, progressive jackpots and Megaways titles. The game variety is superb, the graphics are excellent and the site is easy to navigate. You can visit either William Hill Casino, William Hill Games or William Hill Vegas by clicking tabs at the top of the screen.

The William Hill casino features every table game imaginable. It has some of the highest betting limits in the world on casino games, so it is suitable for high rollers. There is also a live casino featuring many different games from market leading provider Evolution. You will find a huge array of blackjack, baccarat, and poker variants, plus games like Sic Bo, craps, Dragon Tiger, Crazy Time, Wonderland and Gonzo’s Treasure Hunt Live.

The William Hill Bingo section features 75-ball, 80-ball, and 90-ball games, plus specials. There are lots of different bingo-related slots and video poker games to choose from. The William Hill poker room is also very comprehensive. William Hill does not have a separate racebook section, but it is one of the world’s leading sites for betting on horse and greyhound racing. As previously mentioned, there are large sections dedicated to esports and virtual sports, so William Hill offers a very broad all-around online wagering experience.

Sportsbook Information
United Kingdom
Date established:
Live Chat:
Service Hours:
Bets accepted 24/7. Land-based shop hours vary.