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Unibet Review

by Bookmakers Review | Updated October 14, 2023
About Unibet

Unibet has been online since 1997. The sportsbook holds a BMR rating of 8.8.  New registrations are offered a 100% Cash Bonus. The sportsbook is headquartered in Malta.  Players can contact Unibet via email at info@unibetsupport.com.

Check out all of our online sportsbook ratings in the 2023 Betting Sites Guide, which is updated weekly throughout the year.

Rating: 8.8

Our Verdict

  1. Great Software

  2. Quality Customer Service

  1. Not available in every country

About our Ratings

BMR betting sites ratings are based on over 20 years worth of experience helping players resolve disputes with offshore sportsbooks. Sportsbooks are carefully vetted before being rated. Ratings are fluid and analyzed by BMR weekly. The industry’s best sportsbooks are rated A and A+. | How We Rate

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Unibet is a titan of the online sports betting industry. It has more than 30 million customers spread across the world, with operations in around 100 different countries. Swedish entrepreneur Anders Ström created the business in a small apartment in London back in 1997, and he continued to serve as chairman until 2020. He has now taken a step back, but the brand continues to go from strength to strength.

Unibet is renowned for offering a great user experience, high-quality odds on a broad range of sports, excellent bonuses and strong customer service. This Unibet review focuses on all of those areas, along with banking options, ongoing promotions, wagering limits, the live betting platform, customer service and more.

Unibet Sign-Up Process

You can quickly create a Unibet account by following these steps:

  • Click on the yellow “Register” or “Join Now” button at the top right of the homepage.
  • Provide Unibet with your email address, and select a password.
  • Enter your name and date of birth, and then select your gender.
  • Type in your email address and mobile number, enter a Unibet promo code if applicable, set up your security questions and answers, agree to the terms and conditions and click “Join”.

You will be required to complete a KYC process in certain markets, which requires you to upload scans of documents that prove your identity and address.


Currencies Accepted:


There are lots of different deposit options to choose from at Unibet sportsbook. The list of payment methods depends upon where you are based, but these are the key options:

Credit Card and Debit Card | You can use Visa and Mastercard to top up your Unibet account. The limits are $20 to $20,000 in Canada, £5 to £10,000 in the UK, €5 to €10,000 in Europe, and variable in other countries.

E-wallets | PayPal, Skrill, Neteller and ecoPayz are all accepted. The limits vary from one currency to the next. Just remember that you will not be able to claim a sports betting deposit bonus when you make a deposit via an e-wallet like Skrill or Neteller.

Interac | Canadian players will be pleased to note that Unibet now accepts Interac as a deposit method. It is one of the fastest and easiest payment methods in Canada, and you can use it to send $10 to $2,500 to your Unibet account. It is totally free of charge, and it usually arrives instantly.

PaySafeCard | You can use a prepaid voucher to deposit $10 to $1,000 into your account in Canada, or £10 to £800 in the UK.

Bank Transfer | There are no limits if you deposit via a direct bank transfer, so it is good for high rollers, but bear in mind that it takes 1-3 working days for Unibet to process these payments.

Alternative Deposit Methods | Apple Pay, Trustly and PayNearMe are among the additional deposit options available, depending upon where you are based.

All deposits and withdrawals at Unibet are free. Most deposits are instant, while the withdrawal ties vary depending upon the payment method you choose. Unibet states that it will take up to 72 hours to process withdrawal requests, but BMR found they were processed and approved on the same day when we tested out the site for our Unibet review.

Deposit Methods Min Max Fee
Visa $10 $50,000 Free
Mastercard $10 $50,000 Free
Paysafe Card $10 $1000 Variable
Neteller $5 $10,000 Free
Skrill $20 $50,000 Free
PayPal $10 $10,000 Free
Bank Transfer $5 $10,000 Variable

These are the Unibet withdrawal options:

Credit Card and Debit Card | You can withdraw funds to the same card you used when making a deposit. The minimum withdrawal is £15, €15 or $20.

E-wallet | Unibet offers rapid withdrawals to PayPal, Skrill or Neteller. ecoPayz is also accepted.

Direct Bank Transfers | Unibet can send you a direct bank transfer of up to £100,000 / €100,000 or currency equivalent. If you request a larger payout, it can be paid in increments.

There are no official maximum withdrawal limits at Unibet. It is known as a site that welcomes casual players and high rollers alike.

Withdrawal Methods Time Fee
Bank Transfer Free
Visa Free
Mastercard Free
Skrill Free
Neteller Free
PayPal Free

Unibet provides players with one of the best sports betting experiences in the business.

100% Cash Bonus up to €50 Terms and conditions apply

100% First Deposit Up to €50

User Experience

Unibet provides players with one of the best sports betting experiences in the business. The firm is so skilled in powering sportsbooks that it created Kambi, which runs the sports betting operations for dozens of famous brands across the globe. When you visit the Unibet site, you will see just how strong the user interface is at this online sportsbook.

The site is laid out in a neat, clean and uncluttered manner. However, it is also very vibrant and rich in features. Navigation is simple. There is a search function on the sportsbook homepage. We tested it out while putting this Unibet review together, and found that it works very well. The list of sports covered can be found to the left of the sportsbook homepage. Unibet definitely deserves credit for launching country specific sites, such as ca.unibet.com, unibet.co.uk, nj.unibet.com and Unibet.com.au. If you are in Canada, hockey will be listed as the first sport, while football (soccer) takes pride of place in the UK, and Aussie Rules and rugby league are near the top of the pile in Australia.

One excellent feature is the in-depth “Statistics & Livescore” section. You can browse an enormous array of statistical data on dozens of different sports, from soccer, tennis and hockey to touring car racing, water polo and winter sports. It has league tables, head-to-head records between teams, player stats, team stats and so much more. You may never need to leave the Unibet sportsbook site, can arm yourself with all the statistical data you need, place your bet, watch the game live, bet on the action while it unfolds and remain abreast of live scores as they come in. In this regard, Unibet is a lot more sophisticated than the vast majority of its rivals.

Unibet Mobile Review

Unibet offers a highly-rated app via the Apple Store or Google Play. You can alternatively access a mobile optimized version of the site from your browser. The Unibet mobile sportsbook is very slick and sophisticated compared to the majority of its competitors. All the sports, games and bet types are displayed in a clear, user-friendly format, navigation is really simple and all the rich features of the desktop site are easy to access. The BMR team was able to place wagers quickly via the Unibet app when conducting this Unibet review, and it worked well on a wide range of devices.

Sports Betting Options

Unibet covers a huge range of sports, from popular leagues like the NHL, NBA, MLB and NFL to niche pursuits. Canadian players will enjoy the abundance of betting options the site provides on NHL games, while Europeans will love the coverage of soccer.

Sports Covered

The list of sports covered at Unibet is immense. The list of available sports differs depending upon where you live, but these are the main sports covered:

  • American Football
  • Australian Rules
  • Baseball
  • Basketball
  • Boxing
  • Chess
  • Cricket
  • Cycling
  • Darts
  • Golf
  • Greyhounds
  • Handball
  • Horse Racing
  • Ice Hockey
  • Motorsports
  • Olympic Games
  • Pesapallo
  • Rugby League
  • Rugby Union
  • Snooker
  • Table Tennis
  • Tennis
  • Volleyball
  • Winter Sports

There are also very thorough sections for esports, politics, TV and novelty markets, and virtual sports. At certain times of the year, you can also bet on sports like futsal, surfing, trotting, water polo, Gaelic sports, cyclo-cross and even WWE.

Depth of Sporting Coverage

The depth of Unibet’s sporting coverage is fantastic. Unibet has always been a Nordic specialist – it initially launched in English and in Swedish – so you can also bet on a wealth of hockey and soccer games in Scandinavia. All manner of obscure games are covered, with prop bets galore. To give you an idea of the depth on offer, you will find odds on regional Australian and New Zealand soccer leagues, plus extensive coverage of Europe and South America.

Unibet Betting Markets

Very few sportsbooks offer odds on such a diverse array of sports, but Unibet does not simply pay them lip service. This online gambling site provides an extremely comprehensive list of wagering options on every sport it features. Canadian players should find all North American sporting events covered in exhaustive detail, with all manner of special bets, futures bets and customizable bets on offer. The “Same Game Multi” tab allows you to compile your own parlays / accumulators within a particular game.

Unibet Live Betting

The live betting section at Unibet is intuitively designed and a pleasure to use, just like the rest of the site. It covers major sports like hockey, golf, cricket, basketball, soccer and tennis, but also less commonly watched sports such as handball, table tennis and volleyball. You can also enjoy live betting on a lot of esports matches. Unibet often has more than 70 different live betting options on a game, even if it features really obscure teams. It provides live streaming on many sporting events each week too, and there is a cash out function. This allows you to control your bets while the game unfolds. You can lock in wins, or mitigate potential further losses. It has full cash out and partial cash out available.

Other Betting Options

Unibet operates one of the largest online casinos in the world. It is powered by NetEnt software, and you will find games from many other software providers, from industry heavyweights to smaller studios like Blueprint Gaming. There are more than 1,200 online slots, including multiple exclusives. The “New Games” section is regularly updated with the hottest new releases in the industry. There are also seasonal themed sections for events like Halloween and Christmas, plus dedicated sections for classic online slots, Vegas slots, action, animals, fantasy, film & TV, and music.

There are dozens of table games and card games on offer at the Unibet casino. That includes multiple versions of roulette, baccarat, blackjack, Hold Em, Caribbean Stud poker and more. You can also play various high-quality live dealer games. The live casino section at Unibet features various roulette, blackjack, baccarat and poker games, plus game show style offerings. All of these live casino games worked perfectly when we put them to the test for this Unibet review, with no lag times or connection issues.

The bingo section has several games going off every hour. There is a specific poker site at Unibet. You can either download the poker software on your PC or Mac for a seamless experience, or go to the instant play poker room on a browser, with no download needed. You can alternatively play video poker games from top software providers. There are lots of specific bonuses for the poker, casino and bingo sections at Unibet, including money back offers, sign-up bonuses and short-term promotions.

Unibet Wagering Limits

There is a maximum win of €200,000 or £200,000 per bet. That is lower than rivals like Bet365, William Hill and Ladbrokes, but still reasonably high. Contact customer service if you would like to negotiate higher betting limits.

The odds are generally very competitive at Unibet sportsbook. The odds on moneylines and props are generally above average and often market leading. It is a great site for compiling parlays, as you will rarely find such good value across the board. North American sports fans will find standard juice lines on sides and totals, but there are lots of alternative spreads and totals to choose from, and the futures odds are strong.

User Reviews

Unibet has more than 30 million customers spread across the globe, so it must be doing something right. It is a safe, legitimate site, licensed and regulated by the UK Gambling Commission and the Malta Gaming Authority. This betting site has an impeccable reputation for delivering safe, reliable payouts, and the company has the liquidity to cover all winnings. The users in the BMR community have provided very positive feedback on Unibet.

Customer Service

Unibet players can enjoy friendly, polite and helpful customer support 24/7, 365 days a year. It is available via phone, email and live chat. We used the live chat function when writing up this review, and we were put through to a customer support representative in less than a minute. We received quick, helpful responses to various questions about the welcome bonus, risk free bet terms, making a bank transfer and much more. You can access live chat support easily from the homepage.

The phone support we received was also impressive, with quick responses and direct, helpful advice in response to our questions. Unibet players can also access a very detailed help center, which is broken down into registration, bonuses and promotions, deposits and withdrawals, responsible gaming, sports betting, horse racing, casino, bingo and poker. It has a lot of helpful advice and it should answer most questions you might have.

Sportsbook Information
Date established:
Live Chat:
Service Hours:
Bets accepted 24/7


BMR Verdict on Unibet
Unibet is one of the best online betting sites in the world. It has a reputation for trustworthiness, competitive odds, a wide range of betting options, a superb in-play betting product, live streaming, enticing deposit bonuses and a strong user-experience. This is a really impressive all-round online gambling site, with a first-class online casino, and we can highly recommend that you sign up for an account.

Unibet FAQ

What companies has Unibet acquired?

Over the years, Unibet has purchased a number of rivals, including Stan James and 32Red. It also created a B2B arm called Kambi, which has provided the sportsbooks for 888 Sport, LeoVegas, BetRivers, DraftKings, RedBet, Mr. Green and several other popular sites. Kambi was spun off as a standalone business, but Unibet shareholders control it, while Kambi continues to power the sportsbook at Unibet. In 2016, Unibet shareholders voted to rename the company Kindred Group, but Unibet remains the firm’s flagship brand. It is listed on the Nasdaq Stockholm, with a headquarters in Malta and offices in Australia, Belgium, Denmark, Estonia, France, Gibraltar, Guernsey, Italy, Sweden, the UK and the USA.

If you’ve made it this far and are still not sure about giving Unibet your business, check out the top rated sportsbooks suggested below, or visit the Bookmakers Review rating guide to search for another sportsbook.