Unibet has been online since 1997. The sportsbook holds a BMR rating of 8.8. New registrations are offered a 100% Cash Bonus. The sportsbook is headquartered in Malta. Players can contact Unibet via email at firstname.lastname@example.org.
Check out all of our online sportsbook ratings in the 2023 Betting Sites Guide, which is updated weekly throughout the year.
Quality Customer Service
Not available in every country
Unibet is a titan of the online sports betting industry. It has more than 30 million customers spread across the world, with operations in around 100 different countries. Swedish entrepreneur Anders Ström created the business in a small apartment in London back in 1997, and he continued to serve as chairman until 2020. He has now taken a step back, but the brand continues to go from strength to strength.
Unibet is renowned for offering a great user experience, high-quality odds on a broad range of sports, excellent bonuses and strong customer service. This Unibet review focuses on all of those areas, along with banking options, ongoing promotions, wagering limits, the live betting platform, customer service and more.
Unibet Sign-Up Process
You can quickly create a Unibet account by following these steps:
- Click on the yellow “Register” or “Join Now” button at the top right of the homepage.
- Provide Unibet with your email address, and select a password.
- Enter your name and date of birth, and then select your gender.
- Type in your email address and mobile number, enter a Unibet promo code if applicable, set up your security questions and answers, agree to the terms and conditions and click “Join”.
You will be required to complete a KYC process in certain markets, which requires you to upload scans of documents that prove your identity and address.
Unibet provides players with one of the best sports betting experiences in the business.
100% First Deposit Up to €50
Unibet provides players with one of the best sports betting experiences in the business. The firm is so skilled in powering sportsbooks that it created Kambi, which runs the sports betting operations for dozens of famous brands across the globe. When you visit the Unibet site, you will see just how strong the user interface is at this online sportsbook.
The site is laid out in a neat, clean and uncluttered manner. However, it is also very vibrant and rich in features. Navigation is simple. There is a search function on the sportsbook homepage. We tested it out while putting this Unibet review together, and found that it works very well. The list of sports covered can be found to the left of the sportsbook homepage. Unibet definitely deserves credit for launching country specific sites, such as ca.unibet.com, unibet.co.uk, nj.unibet.com and Unibet.com.au. If you are in Canada, hockey will be listed as the first sport, while football (soccer) takes pride of place in the UK, and Aussie Rules and rugby league are near the top of the pile in Australia.
One excellent feature is the in-depth “Statistics & Livescore” section. You can browse an enormous array of statistical data on dozens of different sports, from soccer, tennis and hockey to touring car racing, water polo and winter sports. It has league tables, head-to-head records between teams, player stats, team stats and so much more. You may never need to leave the Unibet sportsbook site, can arm yourself with all the statistical data you need, place your bet, watch the game live, bet on the action while it unfolds and remain abreast of live scores as they come in. In this regard, Unibet is a lot more sophisticated than the vast majority of its rivals.
Unibet Mobile Review
Unibet offers a highly-rated app via the Apple Store or Google Play. You can alternatively access a mobile optimized version of the site from your browser. The Unibet mobile sportsbook is very slick and sophisticated compared to the majority of its competitors. All the sports, games and bet types are displayed in a clear, user-friendly format, navigation is really simple and all the rich features of the desktop site are easy to access. The BMR team was able to place wagers quickly via the Unibet app when conducting this Unibet review, and it worked well on a wide range of devices.
Sports Betting Options
Unibet covers a huge range of sports, from popular leagues like the NHL, NBA, MLB and NFL to niche pursuits. Canadian players will enjoy the abundance of betting options the site provides on NHL games, while Europeans will love the coverage of soccer.
The list of sports covered at Unibet is immense. The list of available sports differs depending upon where you live, but these are the main sports covered:
- American Football
- Australian Rules
- Horse Racing
- Ice Hockey
- Olympic Games
- Rugby League
- Rugby Union
- Table Tennis
- Winter Sports
There are also very thorough sections for esports, politics, TV and novelty markets, and virtual sports. At certain times of the year, you can also bet on sports like futsal, surfing, trotting, water polo, Gaelic sports, cyclo-cross and even WWE.
Depth of Sporting Coverage
The depth of Unibet’s sporting coverage is fantastic. Unibet has always been a Nordic specialist – it initially launched in English and in Swedish – so you can also bet on a wealth of hockey and soccer games in Scandinavia. All manner of obscure games are covered, with prop bets galore. To give you an idea of the depth on offer, you will find odds on regional Australian and New Zealand soccer leagues, plus extensive coverage of Europe and South America.
Unibet Betting Markets
Very few sportsbooks offer odds on such a diverse array of sports, but Unibet does not simply pay them lip service. This online gambling site provides an extremely comprehensive list of wagering options on every sport it features. Canadian players should find all North American sporting events covered in exhaustive detail, with all manner of special bets, futures bets and customizable bets on offer. The “Same Game Multi” tab allows you to compile your own parlays / accumulators within a particular game.
Unibet Live Betting
The live betting section at Unibet is intuitively designed and a pleasure to use, just like the rest of the site. It covers major sports like hockey, golf, cricket, basketball, soccer and tennis, but also less commonly watched sports such as handball, table tennis and volleyball. You can also enjoy live betting on a lot of esports matches. Unibet often has more than 70 different live betting options on a game, even if it features really obscure teams. It provides live streaming on many sporting events each week too, and there is a cash out function. This allows you to control your bets while the game unfolds. You can lock in wins, or mitigate potential further losses. It has full cash out and partial cash out available.
Other Betting Options
Unibet operates one of the largest online casinos in the world. It is powered by NetEnt software, and you will find games from many other software providers, from industry heavyweights to smaller studios like Blueprint Gaming. There are more than 1,200 online slots, including multiple exclusives. The “New Games” section is regularly updated with the hottest new releases in the industry. There are also seasonal themed sections for events like Halloween and Christmas, plus dedicated sections for classic online slots, Vegas slots, action, animals, fantasy, film & TV, and music.
There are dozens of table games and card games on offer at the Unibet casino. That includes multiple versions of roulette, baccarat, blackjack, Hold Em, Caribbean Stud poker and more. You can also play various high-quality live dealer games. The live casino section at Unibet features various roulette, blackjack, baccarat and poker games, plus game show style offerings. All of these live casino games worked perfectly when we put them to the test for this Unibet review, with no lag times or connection issues.
The bingo section has several games going off every hour. There is a specific poker site at Unibet. You can either download the poker software on your PC or Mac for a seamless experience, or go to the instant play poker room on a browser, with no download needed. You can alternatively play video poker games from top software providers. There are lots of specific bonuses for the poker, casino and bingo sections at Unibet, including money back offers, sign-up bonuses and short-term promotions.
Unibet Wagering Limits
There is a maximum win of €200,000 or £200,000 per bet. That is lower than rivals like Bet365, William Hill and Ladbrokes, but still reasonably high. Contact customer service if you would like to negotiate higher betting limits.
The odds are generally very competitive at Unibet sportsbook. The odds on moneylines and props are generally above average and often market leading. It is a great site for compiling parlays, as you will rarely find such good value across the board. North American sports fans will find standard juice lines on sides and totals, but there are lots of alternative spreads and totals to choose from, and the futures odds are strong.
Unibet has more than 30 million customers spread across the globe, so it must be doing something right. It is a safe, legitimate site, licensed and regulated by the UK Gambling Commission and the Malta Gaming Authority. This betting site has an impeccable reputation for delivering safe, reliable payouts, and the company has the liquidity to cover all winnings. The users in the BMR community have provided very positive feedback on Unibet.
Unibet players can enjoy friendly, polite and helpful customer support 24/7, 365 days a year. It is available via phone, email and live chat. We used the live chat function when writing up this review, and we were put through to a customer support representative in less than a minute. We received quick, helpful responses to various questions about the welcome bonus, risk free bet terms, making a bank transfer and much more. You can access live chat support easily from the homepage.
The phone support we received was also impressive, with quick responses and direct, helpful advice in response to our questions. Unibet players can also access a very detailed help center, which is broken down into registration, bonuses and promotions, deposits and withdrawals, responsible gaming, sports betting, horse racing, casino, bingo and poker. It has a lot of helpful advice and it should answer most questions you might have.
Bets accepted 24/7
BMR Verdict on Unibet
Unibet is one of the best online betting sites in the world. It has a reputation for trustworthiness, competitive odds, a wide range of betting options, a superb in-play betting product, live streaming, enticing deposit bonuses and a strong user-experience. This is a really impressive all-round online gambling site, with a first-class online casino, and we can highly recommend that you sign up for an account.
What companies has Unibet acquired?
Over the years, Unibet has purchased a number of rivals, including Stan James and 32Red. It also created a B2B arm called Kambi, which has provided the sportsbooks for 888 Sport, LeoVegas, BetRivers, DraftKings, RedBet, Mr. Green and several other popular sites. Kambi was spun off as a standalone business, but Unibet shareholders control it, while Kambi continues to power the sportsbook at Unibet. In 2016, Unibet shareholders voted to rename the company Kindred Group, but Unibet remains the firm’s flagship brand. It is listed on the Nasdaq Stockholm, with a headquarters in Malta and offices in Australia, Belgium, Denmark, Estonia, France, Gibraltar, Guernsey, Italy, Sweden, the UK and the USA.
If you’ve made it this far and are still not sure about giving Unibet your business, check out the top rated sportsbooks suggested below, or visit the Bookmakers Review rating guide to search for another sportsbook.