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Ladbrokes Review

by Bookmakers Review | Updated October 16, 2023
About Ladbrokes

Ladbrokes has been online since 1998. The sportsbook holds a BMR rating of 9.5.  New registrations are offered a Bet £5 Get A £20 Free Bet. The sportsbook is headquartered in United Kingdom. In addition to their sportsbook, Ladbrokes offers players a casino, poker room, and racebook. Players can contact Ladbrokes via email at support@ladbrokes.com and telephone at +44-208-866-4488.

Check out all of our online sportsbook ratings in the 2023 Betting Sites Guide, which is updated weekly throughout the year.

Rating: 9.5

Our Verdict

  1. Quick Payouts

  2. Good Customer Service

  1. Not ideal for professionals

About our Ratings

BMR betting sites ratings are based on over 20 years worth of experience helping players resolve disputes with offshore sportsbooks. Sportsbooks are carefully vetted before being rated. Ratings are fluid and analyzed by BMR weekly. The industry’s best sportsbooks are rated A and A+. | How We Rate

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Ladbrokes is a popular bookmaker with a reputation for offering quick payouts, an innovative wagering platform and interesting bonuses. The company was founded all the way back in 1886, when Queen Victoria was on the throne. It eventually became one of the largest bookmakers in the UK, and it expanded by purchasing Coral in a £2.3 billion deal in 2016. The following year, Entain – the owner of Bwin and Sportingbet, formerly known as GVC Holdings, purchased Ladbrokes Coral for £4 billion, creating one of the world’s largest gambling companies.

This Ladbrokes review explains the sign-up process, highlights the bonuses you can enjoy and provides information on the deposits and withdrawal methods available. The BMR team will provide its expert verdict on the user experience, the Ladbrokes mobile app, the quality of the odds and the sporting coverage, the betting options, the customer service and the casino, along with the reasons for the rating we have given it.

Ladbrokes Sign-Up Process

It is quick and easy to sign up for a Ladbrokes account by following these steps:

  • Visit Ladbrokes.com and click on the green “Join” button at the top right of the homepage.
  • Choose your country (UK, Ireland, Gibraltar or New Zealand) and currency.
  • Enter your email address, choose a username and password, and click “Continue”
  • Enter your title, name, date of birth, telephone number, email address and home address.
  • Type in your address and phone number, choose your marketing preferences and click “Create My Account”.

If you are in Australia, you can visit Ladbrokes.com.au to register for an account, and it is Ladbrokes.be in Belgium. The process is a little different, but it is equally quick and efficient. You will have to verify your account by uploading documentation that proves your identity and address, but it was swift and painless when we tested it out for our Ladbrokes review.


Currencies Accepted:


Ladbrokes provides customers with a pretty broad array of deposit methods:

Debit Card and Credit Card | You can use Visa, Mastercard and Maestro at Ladbrokes. UK customers cannot use credit cards due to a law change in 2020, but they are able to use debit cards, and credit cards are accepted elsewhere. Deposits are instant. The minimum deposit is just £5 or €5. The maximum varies according to your account type, but Ladbrokes is renowned for accepting very high deposits. Contact the customer support team to discuss making a large deposit.

PayPal | You can use this popular wallet to make an instant deposit into your Ladbrokes sports betting account. The minimum deposit is £10 or €10.

Direct Bank Transfer | Ladbrokes customers can use Instant Banking, Fast Bank Transfer or Trustly to send a direct transfer to your sports betting account, with a minimum deposit of £5 or €5.

Alternative Methods | Ladbrokes also accepts prepaid PaySafeCard vouchers, The Grid and  MuchBetter as deposit options.

All deposits are free and instant, and the limits should suit everyone from casual players to those with large bankrolls.

Deposit Methods Min Max Fee
Visa £5 £99,999 Free
Mastercard £5 £99,999 Free
Neteller £10 Based on account limits at provider Free
PayPal £5 Based on account limits at provider Free

You also have a reasonable range of withdrawal options at your disposal:

Debit Card | Ladbrokes can send funds to your debit card details within one to three business days, depending upon your bank’s processing times. The minimum is £5 or €5. Once again, there is no official maximum, so high rollers can contact an account manager to discuss large payments. You can also use a Visa Fast Funds card for payouts within four hours.

PayPal and MuchBetter | You will be paid out within eight hours if you use PayPal or MuchBetter e-wallets. The minimum withdrawal is £5 or €5.

Bank Transfer | Ladbrokes can send you a bank transfer within two to four banking days, with a minimum of s £5 or €5.

Grid | Withdrawals via The Grid are instant and the minimum is just £0.01 or €0.01. This payment method is linked to the Ladbrokes chain of betting shops.

The Ladbrokes risk and security department is quick to process payment requests, so you should always be paid out pretty rapidly.

Withdrawal Methods Time Fee
Visa Free
Mastercard Free
Neteller Free
PayPal Free

Ladbrokes is an all-around quality sportsbook.

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Ladbrokes User Experience

The online betting experience at Ladbrokes is excellent. It made a seamless transition from land-based betting to online sports wagering many years ago, and it has continually finetuned its platform ever since. Some customers may find the homepage a little cluttered, as it promotes a lot of bonuses, odds boosts and upcoming sporting events, but you soon grow accustomed to it. There is no search function, which would be a welcome future addition, but navigation is smooth and simple, and the betting pages are laid out in a really intuitive fashion, including bet builders, odds boosts and all sorts of prop betting categories. The bet slip is easy to use too. You will benefit from a wealth of stats on sporting events, and there is a lively news and blogs section too.

Ladbrokes Mobile Review

Ladbrokes has a mobile app that you can download via the Apple Store or Google Play. User reviews have been mixed, but the development team listens to feedback and regularly rolls out new versions featuring under-the-hood performance improvements and bug fixes. The BMR team was impressed by mobile user experience when conducting this sportsbook review of Ladbrokes. It packs in a lot of information, but there are helpful shortcuts and features that aid the navigation process, and we were able to place bets quickly and easily.

Sports Betting Options at Ladbrokes

Ladbrokes began life as a commissioning agent for horses trained at Ladbroke Hall in Warwickshire, and it retains a huge focus on horse racing. Its coverage of football (soccer) is also phenomenal. Ladbrokes is a British institution and there is a clear UK focus within the betting options, including betting markets on British by-elections, London mayoral races and UK talent shows. However, it also offers superb coverage of sports leagues from around the world.

Sports Covered

Ladbrokes covers a pretty astonishing breadth of sports. They are displayed in an A-Z format down the side of the homepage:

  • American Football
  • Aussie Rules
  • Badminton
  • Baseball
  • Basketball
  • Beach Volleyball
  • Bowls
  • Boxing
  • Chess
  • Cricket
  • Cycling
  • Darts
  • Esports (CS:GO, R6, LoL, Dota 2)
  • Fishing
  • Football (soccer)
  • Formula 1
  • GAA (football and hurling)
  • Golf
  • Greyhounds
  • Handball
  • Hockey
  • Horse Racing
  • Ice Hockey
  • Lotto
  • Motor Sports
  • Motorbikes
  • Netball
  • Politics
  • Pool
  • Rowing
  • Rugby League
  • Rugby Union
  • Snooker
  • Speedway
  • TV & Specials
  • Table Tennis
  • Tennis
  • Virtuals
  • Volleyball
  • Winter Sports
  • Wrestling

You are highly unlikely to find a longer list of sports at any online betting site in the world. They are mainly covered in excellent detail.

Depth of Sporting Coverage

Ladbrokes goes extremely deep with its sporting coverage. If you fancy a bet on the Guatemalan Liga Nacional, the Belarussian Cup or the Finnish Veikkausliiga, Ladbrokes has got you covered. It features youth leagues, friendlies and all sorts of lower league matches across a range of sports. You will have thousands of sporting events to bet on each week.

Betting Markets

Ladbrokes provides customers with more online betting options than almost any other sportsbook in the world. It has all sorts of alternative spreads and totals, lots of special (prop) wagers, and a really impressive bet builder, which allows you to compile same game accumulators (parlays). If you cannot find a market you want to bet on, simple Tweet Ladbrokes with #GetAPrice and the team will price it up for you.

Live Betting

Ladbrokes has a terrific live betting section. It covers all the biggest sporting events each day, plus thousands of niche games. You can bet in-play on sports like darts, pool, handball and table tennis alongside football, tennis, basketball and the other major sports. Live streaming is available on several sporting events. If you cannot watch the action live, Ladbrokes offers stats and an infographic delivering play-by-play updates. The Ladbrokes betting site provides features like cash out too.

Other Betting Options

Ladbrokes is a complete online betting site. It features hundreds of slots, table games and a thriving live dealer section. The casino is powered by Playtech software and it also includes games from the likes of NetEnt and Microgaming. There is a poker room too, along with a bingo section and a poker room. As previously mentioned, it is one of the best sites for horse racing, and it even has a sports betting exchange designed to rival Betfair. All of these sections are excellent.

Wagering Limits at Ladbrokes

Ladbrokes offers a maximum payout of £1 million, which is one of the highest in the world. Only Bet365 and William Hill will go higher, while sister site Coral and a couple of others will also go to £1 million. At the other end of the spectrum, Ladbrokes will accept bets as low as £0.01 or €0.01 on several markets.

Ladbrokes’ sportsbook odds are rarely the most attractive in the business, but they are often above average, and you can benefit from a number of promotions and bonuses to gain extra value. It also provides a lot of unique sports betting options, plus best odds guaranteed on all UK and Irish horse racing.

Ladbrokes Customer Service

Ladbrokes offers 24/7 customer support via live chat and email. It is not promoted on the site, but you can call 0800 731 6191 to speak to the Ladbrokes and Coral customer service team. BMR tested out the live chat function for this Ladbrokes review and we found the staff to be courteous, helpful and knowledgeable, and we were never kept waiting for long before receiving answers to our questions.

Sportsbook Information
United Kingdom
Date established:
Live Chat:
Service Hours:
Bets accepted 24/7. Land-based shop hours vary.


BMR Verdict on Ladbrokes
Ladbrokes deserves its status as one of the world’s most popular online betting sites. The user experience is very strong, the range of betting markets is huge and the live betting section is very impressive. It offers competitive odds, really high betting limits, appealing bonuses and excellent customer service, plus a high-quality mobile app, quick withdrawals and all manner of exciting sportsbook features, so you cannot ask for much more in a gaming site.

Ladbrokes FAQ

Is Ladbrokes a public company?

It is listed on the London Stock Exchange, where it is a constituent of the FTSE 100 Index, and it has the liquidity to cover any winnings you might earn. Ladbrokes offers some of the world’s highest betting limits, so it is popular with high rollers, but it is also great for casual sports fans with modest budgets. Ladbrokes is licensed by the UK Gambling Commission, and it has a strong security record, while it also has a reputation for delivering prompt, reliable payouts.

If you’ve made it this far and are still not sure about giving Ladbrokes your business, check out the top rated sportsbooks suggested below, or visit the Bookmakers Review rating guide to search for another sportsbook.