- Excellent Live Betting
- Depth of Betting Markets
- Not the most attractive odds
Bet365 is the world’s most popular online sportsbook, and for good reason. This Bet365 review explains the sign-up process, the bonuses on offer, the banking methods you can choose from, the quality of the desktop site and the mobile app, the strength of the 24/7 customer service, the security measures in place, the breadth of sports and markets covered, the quality of the odds, and much more. You can then learn our final verdict on Bet365.
Bet365 Sign-Up Process
The sign-up process at Bet365 is quick, convenient and easy. Just follow these steps:
- Visit Bet365.com and click “Join” at the top right of the homepage. This will bring up the one-page registration form in a new window.
- Enter your country of residence, title, name, date of birth, email address, contact number and address.
- Choose a username, a password and a four-digit security code.
- You have the option to enter a bonus code if you have one.
- Confirm you are the correct legal age, agree to the terms and conditions and click “Join Bet365”.
You will then have to complete a KYC (Know Your Customer) process. Bet365 makes this process really quick and painless. Just upload scans of government-issued photo ID and a utility bill, and you can start betting on sporting events within a couple of minutes. Some online sportsbooks are really slow to complete the KYC steps, but Bet365 makes it rapid, convenient and very easy.
Bet365 is the world’s most popular online sportsbook and excels in delivering a powerhouse of a live betting product.
The bonus you will receive depends upon where you are based. In most countries, Bet365 offers a 100% match deposit welcome bonus worth up to £100 or €100. It is really simple to claim and use. Just sign up for an account and make a deposit, and Bet365 will match it in the form of free bet credit. Your free bet credit will become available once you have placed qualifying bets with the money you deposited. Add a selection to your bet slip, choose your stake, and Bet365 will give you the option to use your free bets to cover it.
The free bet credits come with just a 1x rollover requirement. That means you can instantly withdraw any winnings you earn, rather than being forced to play it through several times. It is a free play bonus, so your stake (risk amount) will not be returned if your bonus bets win. There are no minimum odds requirements either. Bet365 stands out for offering the largest match deposit bonus in many markets. Various sites in Latin America and the Caribbean offer larger bonuses, but they attach onerous rollover requirements to the bonus funds.
If you are based in the United States and live in a state where Bet365 is licensed, Bet365 offers a 100% welcome bonus worth up to $500. Once again, there is just a 1x rollover requirement attached to the bonus amount. Most rivals in the U.S. market do not offer a match deposit bonus. They offer a risk-free first bet instead, which is only helpful if your first bet loses, so Bet365 offers one of the most appealing sign-up bonus promotions for American sports fans.
Bet365 Ongoing Promotions
You will benefit from a number of ongoing promotions after registering for a Bet365 account. These are some of the bonuses to look out for:
Early Payout Offers
Bet365 will pay your bet out as a winner if the soccer team you place a wager on takes a two-goal lead. Even if it ends up drawing or losing the game, you will still be paid in full. Bet365 runs similar offers on a range of sports leagues. Its NBA early payout offer sees bettors get paid out if their team goes 20 points up. You will also be paid out in full if your MLB team goes 5 runs ahead. These offers prevent bettors from suffering the pain of watching your team surrender a lead.
Tennis Retirement Guarantee
Bet365 will pay out on tennis bets if the opposing player retires with an injury. A lot of sportsbooks would void the bet in that instance, but Bet365 will give you back your stake (risk amount) in cash, and the winnings in the form of site credit. This offer is available on any ATP, WTA or Grand Slam tournament.
Bore Draw Money Back
If you place a correct score, half-time / full-time or scorecast bet on a soccer game and it finishes 0-0, you will get your money back. The refund takes the form of site credits. It will also give you a refund if you bet on a goalscorer market and the player is substituted before half-time.
Tennis Accumulator Bonus
Bettors will earn a profit boost of up to 70% on winning tennis accumulators. These parlays must have at least two selections, and the profit boost is determined by the number of legs you add. Bonus winnings are capped at £100,000 or €100,000.
Free Bets and Other Offers
Bet365 will periodically email you with free bet offers. They are often linked to major sporting events, such as the Champions League final or the Super Bowl. These are no deposit free bet offers, with no strings attached. Just use the free bet credits to place a wager and keep any winnings. Other offers include best price guaranteed on all UK horse racing, and the ability to change each-way terms on various races.
Bet365 User Experience
Bet365 offers one of the best sports betting platforms in the world. The design is stylish and modern. Pages contain a lot of information, but they never feel cluttered, which is testament to the intuitive, thoughtful layout. The text is very clear, and the site is easy to navigate. The search function works well, the menus are easy to use and the betting pages are laid out beautifully. There are lots of helpful shortcuts, but it does not bombard you with promotions. There are clear links to the customer support live chat function on the Bet365 website, and you can easily switch to the Bet365 casino, live betting section, live dealer play, poker room or bingo room.
You will also benefit from a wealth of statistical information at Bet365 . Click on the bar chart icon next to a game or sporting event, and you will trigger a new window packed full of stats from Sportradar. It goes into a great deal of depth, and it can help you make informed wagering decisions from a position of strength. There is a lively blog if you click on the “Betting News” tab, and it also has a results hub. You can stream soccer, cricket, golf, NBA, NHL and much more. It has a wealth of features – cash out, partial cash out, bet builder, edit bet, each-way extra and so on – so it is easy to see why Bet365 is the world’s leading online sportsbook.
Bet365 Mobile Review
Bet365 offers a high-quality mobile app for Apple and Android users. You can download it directly from Bet365.com or at the Apple Store or Google Play.
The software is excellent and the user experience on a mobile is superb. Some users have complained about glitches, pages freezing or lag times, but they are quickly fixed with updates.
We tested out the Bet365 mobile app for this review, and we found it sharp, responsive, user-friendly and effectively designed.
We could place bets quickly, with just a few taps of the screen, and we were impressed by the overall quality of the mobile app. You can alternatively access a mobile optimized version of the site from your browser if you prefer.
Online Sports Betting Options at Bet365
Bet365 offers online gambling markets on an enormous array of sporting fixtures, 365 days a year – hence the name. It covers popular sports and niche sports in remarkable detail, with all sorts of pre-game, live and futures betting options. There are hundreds of props available on the betting site, and you can often use a bet builder to create same game parlays, giving you another dimension of flexibility. It allows you to cash out your bets – either in full or partially – to lock in profits or cut your losses before the game has finished, and you can also edit existing bets.
Sports Covered by Bet365
Bet365 lists the sports that it covers in alphabetical order down the left of the homepage:
- American Football
- Australian Rules
- Boxing / MMA
- Gaelic Sports
- Horse Racing
- Ice Hockey
- Motor Sports (Formula One, motorbikes, NASCAR, supercars)
- Rugby League
- Rugby Union
- Table Tennis
- Winter Sports
If that wasn’t enough, you can then click on a “More Sports” tab, where you will find:
- Beach Volleyball
- Water Polo
Its sporting coverage is broader than any other sportsbook in the world, which helps explain its widespread appeal across the globe. Within the esports section, you will find Dota 2, CS:GO, League of Legends, King of Glory, Rainbow 6, Valorant, Crossfire, StarCraft II, Rocket League and a range of sport-based games. The virtual sports section at Bet365 features 12 different sports. A Lotto section takes bets on lotteries in Ireland, Spain, New York, Germany, France and Canada. The “Specials” section has bets on entertainment markets, and the politics section covers the UK, United States and Australia.
Depth of Sporting Coverage
The Bet365 website also goes extremely deep with its sports betting coverage. The soccer section covers all sorts of weird and wonderful leagues from around the world. There are friendlies, youth games, all sorts of women’s leagues, and amateur leagues too. Basketball fans can bet on action in Nicaragua, Rwanda, Senegal, Serbia, Morocco and Tunisia. There is baseball betting on leagues in Japan and South Korea, while ice hockey is covered in excellent depth. In fact, it is rare to find a sporting event that Bet365 does not cover.
Bet365 offers hundreds of betting markets on the biggest sporting events each day. Soccer bettors will find full time result markets, double chance, correct score, half-time / full-time, both teams to score, goalscorers, draw no bet, Asian lines, cards, corners, goals, half betting, player props, specials, minutes and more. There is also a bet builder, which allows you to roll multiple same game selections into a single bet for more value. Fans of sports like football, baseball, basketball and ice hockey will find a huge range of betting options to choose from, including same game parlays, alternative spreads and totals, player props, team props, quarters and halves. It allows you to create all sorts of multiple bets on the bet slip too.
Bet365 is the original pioneer of live betting. It popularised the concept via a series of high-profile TV ads starring Hollywood hardman Ray Winstone, who implored viewers to “bet in-play – now!” It takes more live bets than pre-game wagers, and it has worked hard to provide a seamless in-play betting experience. The section covers dozens of sporting events, and you can stream the action live on the Bet365 website and mobile app. It also provides play-by-play infographic updates and live stats. The depth of its live betting coverage is phenomenal. When conducting this Bet365 review, we found live betting on under-19 soccer games in Greece, fourth division soccer in South Korea, obscure tennis tournaments featuring players well outside the world’s top 500, Aussie Rules, baseball in Japan, ebasketball, beach volleyball in Ukraine, futsal in Moldova, field hockey in England and much more
Wagering Limits at Bet365
Bet365 offers some of the highest wagering limits of any sportsbook in the world. In the United States, it offers maximum winnings of $5 million per bet, which dwarfs the limits offered by its rivals. It has a maximum payout of £2 million on soccer, but the limits can change from sport to sport, so you can check the bet slip or contact the Bet365 customer support team.
Quality of Odds at Bet365
Bet365 offers pretty average odds. They are occasionally market leading, but generally middle-of-the-road. Yet it never offers the worst odds on the market, and overall it is competitive with the biggest gambling sites in the business.
Bet365 appears to split opinion. Some people praise it to the hilt, speaking effusively about the high-quality service, the quick payouts, the reliability of the streaming, the exciting sportsbook features, the depth of its coverage and the size and simplicity of its bonuses. Others are quick to denounce Bet365. They say it limits winning players and uses backdoor algorithms, restrictions and alleged delaying tactics to curtail successful gamblers. Yet it is the world’s most popular online sports betting brand, so the majority of customers must be happy with the service they are receiving.
Bet365 offers helpful, reliable customer service on a 24/7 basis. You can speak to agents via live chat, phone or email. We tested out the service for this Bet365 review, and our questions were always answered quickly. The representatives were polite, knowledgeable and friendly. The betting site also has a large and thorough FAQ section, which should be able to answer most queries you might have.
Other Betting Options
Bet365 is primarily known as an online sports betting brand, but it is also an all-encompassing online gambling site. The casino section features hundreds of high-quality slots and table games from the world’s best software providers.
There is something for everyone, including progressive jackpots, branded slots, old-school fruit machine style games, video poker and much more.
There is a separate live casino section featuring blackjack, baccarat, all sorts of roulette variants, Hi-Lo, Sic Bo, Hold’em and game show style titles such as Spin a Win. There is a poker room, with a €365 bonus for new players, plus a bingo section with games starting every minute.
BMR Verdict on Bet365
Bet365 merits its position as the world’s leading online sportsbook. It offers a really strong sports betting platform, competitive odds on more markets than any other gambling site, and some really enticing bonuses. It ticks all the boxes required of a top betting site – 24/7 customer service, a range of convenient banking methods, low minimum betting limits and high maximum betting limits, early lines, an excellent casino and racebook, live streaming, cash out, bet builders – so it is well worth signing up for an account.
Bet365 Sportsbook FAQs
How was Bet365 Founded?
A British entrepreneur called Denise Coates founded the business in a trailer outside her father’s betting shop in Stoke-on-Trent back in the year 2000. It is now the market leading sports betting brand in the UK, along with several other countries in Europe and Latin America, with thousands of employees spread across the globe. It remains a private company, and Coates is one of the highest paid chief executives in the world.
What is Bet365’s parent company?
The parent company of Bet365 is called Hillside. It set up a U.S. office in New Jersey after the Supreme Court overturned PASPA, the federal sports wagering ban, in 2018, and it plans to roll the Bet365 brand out across the country. Bet365 is also live in various Asian, African and Australasian countries. It is famous for offering a high-quality sports betting platform, compelling bonuses and extremely rapid payouts. The company is also an innovator, having pioneered live betting, live streaming and several other sportsbook features that many bettors now take for granted.
If you’ve made it this far and are still not sure about giving Bet365 your business, check out the top rated sportsbooks suggested below, or visit the Bookmakers Review rating guide to search for another sportsbook.