$30 Free Bet

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Bet365 Review

by Bookmakers Review | Updated October 14, 2023
About Bet365

Bet365 has been online since 2001. The sportsbook holds a BMR rating of A+. Players are offered a free bet welcome bonus which varies in size depending on their country. The sportsbook is headquartered in Stoke-on-Trent, England. In addition to their sportsbook, Bet365 offers players a casino, poker room, and racebook. Players can contact Bet365 via email at support@customerservice365.com and telephone at +44 1782 684757.

Check out all of our Best Sportsbooks and the entire Sportsbook Rating Guide, which is updated weekly throughout the year.

Rating: 10

Our Verdict

Bet365 offers more markets than any other online sportsbook in the world.

Bet365 merits its position as the world’s leading online sportsbook. It offers a rich sports betting platform, competitive odds on more markets than any other online sportsbook, and attractive bonuses. It ticks all the boxes required of a top betting site: 24/7 customer service, a range of convenient banking methods, low minimum betting limits and high maximum betting limits, early lines, and much more. This Bet365 review explains the sign-up process, the bonuses on offer, the banking methods you can choose from, the breadth of sports and markets covered, and everything else you need to know about Bet365.

  1. Excellent Live Betting

  2. Depth of Betting Markets

  1. Not the most attractive odds

About our Ratings

BMR betting sites ratings are based on over 20 years worth of experience helping players resolve disputes with offshore sportsbooks. Sportsbooks are carefully vetted before being rated. Ratings are fluid and analyzed by BMR weekly. The industry’s best sportsbooks are rated 9.5 and up. | How We Rate

rating-full-star rating-full-star

$30 Free Bet

Terms and conditions apply

country-not-accepted-icon Costa Rica CR Sports Bettors Not Accepted

Bet365 Sign-Up Process

The sign-up process at Bet365 is quick, convenient and easy. Just follow these steps:

  • Visit Bet365.com and click “Join” at the top right of the homepage. This will bring up the one-page registration form in a new window.
  • Enter your country of residence, title, name, date of birth, email address, contact number and address.
  • Choose a username, a password and a four-digit security code.
  • You have the option to enter a bonus code if you have one.
  • Confirm you are the correct legal age, agree to the terms and conditions and click “Join Bet365”.

You will then have to complete a KYC (Know Your Customer) process. Bet365 makes this process really quick and painless. Just upload scans of government-issued photo ID and a utility bill, and you can start betting on sporting events within a couple of minutes. Some online sportsbooks are really slow to complete the KYC steps, but Bet365 makes it rapid, convenient and very easy.


Currencies Accepted:


Bet365 offers a huge range of deposit methods in every country it operates in. They include:

Credit and Debit Cards | You can use Visa, Mastercard and Maestro to make deposits. The minimum is £5 or €5 and the maximum is £20,000 or €40,000. In the U.S., the minimum credit card deposit is $10 and the maximum is $30,000. In Mexico, you can deposit up to $500,000.

ApplePay and GooglePay | Use your ApplePay wallet to make a deposit of £5 or €5 to £5,000 or €5,000. The limits are the same for GooglePay, and also “Click to Pay”.

PayPal | Bet365 accepts payments of £5 or €5 all the way up to £5,500 / €8,000 via PayPal.

PaySafeCard | You can send £5 to £770 to your account via a prepaid voucher from PaySafeCard.

All of the aforementioned deposits are instant.

Bank Wire | You can send a bank wire of £100 or €200 to £100,000 or €150,000, which takes two to 10 banking days to be processed, or send a cheque for up to £50,000 / €70,000.

All deposits are free at Bet365. .Bet365 accepts a wide variety of local payment methods in different countries. For example, if you are based in Mexico, you can use SPE, Mercado Pago, Oxxo, Todito Cash and AstroPay. In Sweden, it accepts Swish and Trustly. Just head to the cashier, select your country and choose your currency to see the list of available deposit methods.

Deposit Methods Min Max Fee
Visa $10 $30,000 Free
Paysafe Card $10 $1,000 Free
Bank Transfer $50 $100,000 Free
Cashiers Check $1,500 $80,000 Free
Mastercard £5.00 £20,000.00 Free
Cashiers Check €150.00 €150,000.00 Free

You also have a number of convenient withdrawal options at your disposal:

Debit Card | You can withdraw £5 to £20,000 to your card in the UK, or €5 to €30,000 in continental Europe.

Bank Wire | Bank wires of £5 to £100,000, or rough currency equivalent, can be arranged rapidly.

PayPal | You can withdraw up to £5,500 or €8,000 very quickly to your PayPal account.

PaySafeCard | Up to £2,000 or €2,500 can be sent to a PaySafeCard within 24 hours.

Cheque | Bet365 can send a cheque of up to €70,000 or £50,000 within five to 28 banking days.

ApplePay | Bet365 sportsbook customers can withdraw up to £2,000 or €2,000 via this method.

Instadebit or iDebit | If you are based in Canada, you can withdraw up to $20,000 almost instantly via iDebit online banking transfers. It also allows you to withdraw up to $9,999 per transaction via iDebit.

Bet365 advises that it can take 1-5 business days to process card payments, and up to 24 hours for PayPal and PaySafeCard payments. However, when we tested it out for this Bet365 review, the funds arrived in our bank account and PayPal wallet within just a few minutes of making the withdrawal request. If you are in the U.S., you can get paid out instantly via a Bet365 Prepaid+ card or cash at the casino cage. Bet365 offers low minimum withdrawals, high maximum withdrawals, lots of convenient options, and very quick and reliable payouts.

Withdrawal Methods Time Fee
Visa Free
Cashiers Check Free
Instadebit Free
Bank Transfer Free
Mastercard Free
Up to $30 in Free Bets
$30 Free Bet up to $10 Terms and conditions apply

Sign up, deposit $10* or more and Bet365 will match your deposit in Bet Credits (up to $30*) after qualifying bets are made.

Bet365 User Experience

Bet365 offers one of the best sports betting platforms in the world. The design is stylish and modern. Pages contain a lot of information, but they never feel cluttered, which is a testament to the intuitive, thoughtful layout. The text is very clear, and the site is easy to navigate. The search function works well, the menus are easy to use and the betting pages are laid out beautifully. There are lots of helpful shortcuts, but it does not bombard you with promotions. There are clear links to the customer support live chat function on the Bet365 website, and you can easily switch to the Bet365 casino, live betting section, live dealer play, poker room or bingo room.

You will also benefit from a wealth of statistical information at Bet365 . Click on the bar chart icon next to a game or sporting event, and you will trigger a new window packed full of stats from Sportradar. It goes into a great deal of depth, and it can help you make informed wagering decisions from a position of strength. There is a lively blog if you click on the “Betting News” tab, and it also has a results hub. You can stream soccer, cricket, golf, NBA, NHL and much more. It has a wealth of features – cash out, partial cash out, bet builder, edit bet, each-way extra and so on – so it is easy to see why Bet365 is the world’s leading online sportsbook.

Bet365 Mobile Review

Bet365 offers a high-quality mobile app for Apple and Android users. You can download it directly from Bet365.com or at the Apple Store or Google Play.

The software is excellent and the user experience on mobile is superb. Some users have complained about glitches, pages freezing or lag times, but they are quickly fixed with updates.

We tested out the Bet365 mobile app for this review, and we found it sharp, responsive, user-friendly and effectively designed.

We could place bets quickly, with just a few taps of the screen, and we were impressed by the overall quality of the mobile app. You can alternatively access a mobile-optimized version of the site from your browser if you prefer.

Online Sports Betting Options at Bet365

Bet365 offers online gambling markets on an enormous array of sporting fixtures, 365 days a year – hence the name. It covers popular sports and niche sports in remarkable detail, with all sorts of pre-game, live, and futures betting options. There are hundreds of props available on the betting site, and you can often use a bet builder to create same game parlays, giving you another dimension of flexibility. It allows you to cash out your bets – either in full or partially – to lock in profits or cut your losses before the game has finished, and you can also edit existing bets.

Sports Covered by Bet365

Bet365 lists the sports that it covers in alphabetical order down the left of the homepage:

  • American Football
  • Australian Rules
  • Baseball
  • Basketball
  • Boxing / MMA
  • Cricket
  • Cycling
  • Darts
  • Esports
  • Futsal
  • Gaelic Sports
  • Golf
  • Greyhounds
  • Hockey
  • Horse Racing
  • Ice Hockey
  • Motor Sports (Formula One, motorbikes, NASCAR, supercars)
  • Pool
  • Rugby League
  • Rugby Union
  • Snooker
  • Speedway
  • Table Tennis
  • Trotting
  • Volleyball
  • Winter Sports

If that wasn’t enough, you can then click on a “More Sports” tab, where you will find:

  • Beach Volleyball
  • Floorball
  • Handball
  • Lacrosse
  • Netball
  • Surfing
  • Triathlon
  • Water Polo

Its sporting coverage is broader than any other sportsbook in the world, which helps explain its widespread appeal across the globe. Within the esports section, you will find Dota 2, CS:GO, League of Legends, King of Glory, Rainbow 6, Valorant, Crossfire, StarCraft II, Rocket League, and a range of sport-based games. The virtual sports section at Bet365 features 12 different sports. A Lotto section takes bets on lotteries in Ireland, Spain, New York, Germany, France, and Canada. The “Specials” section has bets on entertainment markets, and the politics section covers the UK, the United States, and Australia.

Depth of Sporting Coverage

The Bet365 website also goes extremely deep with its sports betting coverage. The soccer section covers all sorts of weird and wonderful leagues from around the world. There are friendlies, youth games, all sorts of women’s leagues, and amateur leagues too. Basketball fans can bet on action in Nicaragua, Rwanda, Senegal, Serbia, Morocco, and Tunisia. There is baseball betting on leagues in Japan and South Korea, while ice hockey is covered in excellent depth. In fact, it is rare to find a sporting event that Bet365 does not cover.

Betting Markets

Bet365 offers hundreds of betting markets on the biggest sporting events each day. Soccer bettors will find full-time result markets, double chance, correct score, half-time / full-time, both teams to score, goalscorers, draw no bet, Asian lines, cards, corners, goals, half betting, player props, specials, minutes and more. There is also a bet builder, which allows you to roll multiple same game selections into a single bet for more value. Fans of sports like football, baseball, basketball and ice hockey will find a huge range of betting options to choose from, including same game parlays, alternative spreads and totals, player props, team props, quarters and halves. It allows you to create all sorts of multiple bets on the bet slip too.

Live Betting

Bet365 is the original pioneer of live betting. It popularised the concept via a series of high-profile TV ads starring Hollywood hardman Ray Winstone, who implored viewers to “bet in-play – now!” It takes more live bets than pre-game wagers, and it has worked hard to provide a seamless in-play betting experience. The section covers dozens of sporting events, and you can stream the action live on the Bet365 website and mobile app. It also provides play-by-play infographic updates and live stats. The depth of its live betting coverage is phenomenal. When conducting this Bet365 review, we found live betting on under-19 soccer games in Greece, fourth division soccer in South Korea, obscure tennis tournaments featuring players well outside the world’s top 500, Aussie Rules, baseball in Japan, ebasketball, beach volleyball in Ukraine, futsal in Moldova, field hockey in England and much more

Wagering Limits at Bet365

Bet365 offers some of the highest wagering limits of any sportsbook in the world. In the United States, it offers maximum winnings of $5 million per bet, which dwarfs the limits offered by its rivals. It has a maximum payout of £2 million on soccer, but the limits can change from sport to sport, so you can check the bet slip or contact the Bet365 customer support team.

Quality of Odds at Bet365

Bet365 offers pretty average odds. They are occasionally market leading, but generally middle-of-the-road. Yet it never offers the worst odds on the market, and overall it is competitive with the biggest gambling sites in the business.

User Reviews

Bet365 appears to split opinion. Some people praise it to the hilt, speaking effusively about the high-quality service, the quick payouts, the reliability of the streaming, the exciting sportsbook features, the depth of its coverage, and the size and simplicity of its bonuses. Others are quick to denounce Bet365. They say it limits winning players and uses backdoor algorithms, restrictions, and alleged delaying tactics to curtail successful gamblers. Yet it is the world’s most popular online sports betting brand, so the majority of customers must be happy with the service they are receiving.

Customer Service

Bet365 offers helpful, reliable customer service on a 24/7 basis. You can speak to agents via live chat, phone or email. We tested out the service for this Bet365 review, and our questions were always answered quickly. The representatives were polite, knowledgeable and friendly. The betting site also has a large and thorough FAQ section, which should be able to answer most queries you might have.

Other Betting Options

Bet365 is primarily known as an online sports betting brand, but it is also an all-encompassing online gambling site. The casino section features hundreds of high-quality slots and table games from the world’s best software providers.

There is something for everyone, including progressive jackpots, branded slots, old-school fruit machine style games, video poker and much more.

There is a separate live casino section featuring blackjack, baccarat, all sorts of roulette variants, Hi-Lo, Sic Bo, Hold’em and game show style titles such as Spin a Win. There is a poker room, with a €365 bonus for new players, plus a bingo section with games starting every minute.

Sportsbook Information
Stoke-on-Trent, England
+44 1782 684757
Date established:
Live Chat:
Service Hours:
Bets accepted 24/7

Bet365 Sportsbook FAQs

How was Bet365 Founded?

A British entrepreneur called Denise Coates founded the business in a trailer outside her father’s betting shop in Stoke-on-Trent back in the year 2000. It is now the market leading sports betting brand in the UK, along with several other countries in Europe and Latin America, with thousands of employees spread across the globe. It remains a private company, and Coates is one of the highest paid chief executives in the world.

What is Bet365’s parent company?

The parent company of Bet365 is called Hillside. It set up a U.S. office in New Jersey after the Supreme Court overturned PASPA, the federal sports wagering ban, in 2018, and it plans to roll the Bet365 brand out across the country. Bet365 is also live in various Asian, African and Australasian countries. It is famous for offering a high-quality sports betting platform, compelling bonuses and extremely rapid payouts. The company is also an innovator, having pioneered live betting, live streaming and several other sportsbook features that many bettors now take for granted.