- Good Promotions
- Solid Live Betting
- Not available in every country
888Sport is known for offering a fantastic array of ongoing bonus promotions, paying quickly, and offering high-quality customer service.
This 888Sport review explains how to register for an account, and details the welcome bonus you can expect. It also highlights some of the fantastic ongoing bonuses available to existing 888Sport customers. You will learn about the various deposit and withdrawal methods on offer, payout times, sports betting options, the quality of the odds, the customer service team, the casino games available, and much more.
888Sport Sign-Up Process
You can register for an 888Sport account by following these steps:
You then have to go through a KYC (Know Your Customer) procedure in order to verify your identity. This requires you to upload a scan of government-issued photo ID and a utility bill. We found this process to be extremely slow and painstaking when we tested it out for this 888Sport review, so that is one major downside associated with this online sportsbook.
888Sport is an emerging player in the sports betting industry, and for good reason.
888 Sportsbook Welcome Bonuses
888Sport likes to reward players with a wide range of bonuses, promotions and special offers. When you sign up, you can deposit £10 or €10 into your account and it will give you £30 or €30 in free bets as a reward. 888Sport also throws in £10 or €10 in free casino credit, making this a 400% match deposit welcome bonus. The sums are not huge, but this is a generous bonus. It has a 1x rollover requirement, so you can withdraw any winnings you earn.
The stipulations are that you must wager your initial deposit of £10 or €10 on any market with odds of 1/2 / 1.5 / -200, or greater and then you must use your £40 worth of free bets within seven days. This is a free-play bonus, so your stake is not returned alongside any winnings on your free bets, but that is generally the case with these offers.
The welcome offer is different for US customers. They are given a risk-free bet worth up to $500 as a sign-up bonus. Register for an account, make a minimum deposit of $10 and place a qualifying bet of up to $500. If it wins, you will be able to keep your money. If it loses, you will be given a refund, which takes the form of free bet credit. This free bet credit has a 1x playthrough requirement.
888Sport offers a wealth of ongoing promotions to reward existing customers:
888Sport regularly gives out free bets to existing customers. You will receive a $5 / £5 free bet every day if you place a winning wager at odds of 4/1 (5.00 / +400) on any sport. There is also a $5 / £5 free bet available if you bet $10 / £10 or more when using the bet builder on certain soccer games.
888Sport is one of the best online sportsbooks for providing odds boosts. Existing customers will receive higher odds on selected markets every day. If you see a sports betting market with an orange arrow next to it, that means 888Sport has boosted the price. It also provides exciting boosted odds offers for new customers. For example, it might boost the odds on one team winning a soccer match to 7/1 and the odds on the other team to 15/1, and allow you to bet £5 or €5 on either outcome. Any winnings take the form of free bets, with a 1x rollover requirement. Most sportsbooks only allow new customers to bet £1 or €1 at those boosted odds, so 888 Sport really stands out.
888Sport also offers profit boosts on parlays, and short-term offers such as treble the odds on any market of your choice. It provides best odds guaranteed on all UK and Irish horse racing, plus improved each-way terms and first past the post payouts. There are plenty of casino bonus offers, poker bonuses and bingo bonuses too, and a casino loyalty scheme, so 888 Sport looks after its customers well.
888 User Experience
The user experience at 888Sport is excellent. The black and orange color scheme may not be to everyone’s tastes, but the overall user interface is very polished. It has transitioned away from the Kambi platform, meaning that 888Sport now provides a unique user experience, but it still looks a lot like the Kambi sportsbook. The team has kept many of the best features, while making a few minor tweaks here and there.
The 888 website is easy to browse, with shortcuts for promotions, live games, recommendations, a bet feed and popular sports leagues and events. The stats have sadly disappeared, but the sportsbook is still strong. You can take part in free-to-enter competitions, which offer some appealing cash prizes. The site is easy to navigate, and the bet laid out in a sensible fashion, which makes it easy to place bets quickly.
888 Mobile Review
888Sport offers a highly-rated mobile app for all Apple and Android users. It had an average rating of 4.4 out of 5 on the Apple Store after receiving 10,000 reviews, and it was rated 4 out of 5 by Google Play users. BMR tested out the mobile app for our review of 888 Sport, and the functionality was impressive. Pages load quickly, which is important when you are out and about and want to place bets before the odds change. The mobile bet slip is easy to use, and mobile navigation is simple and effective. You can alternatively use an optimized mobile site if you do not want to download the app.
Sports Betting Options at 888Sport
888Sport website offers a vast array of betting lines on a very large range of sports, from Aussie Rules to yachting. It has all the big sports covered, but it also covers a number of niche sports, such as netball, surfing and trotting.
The 888 lists a wide variety of different sports for customers to bet on:
- American Football
- Australian Rules
- Football (soccer)
- Gaelic Football
- Gaelic Hurling
- Greyhound Racing
- Horse Racing
- Ice Hockey
- Motor Racing
- Rugby League
- Rugby Union
- Table Tennis
- Water Polo
There is a novelty bets section, which focuses on events like the BBC Sports Personality of the Year. The politics section covers elections in the UK, USA and Australia. There is a daily specials section featuring odds boosts, and the virtual sports section is detailed. 888 Sport also takes esports really seriously, covering CS:GO, Overwatch, Dota 2, Call of Duty, Kingdom of Glory and Rainbow 6, while its League of Legends offering is impressive.
Depth of Sporting Coverage
888Sport has always boasted a reputation for covering a large range of sports in excellent depth. We are pleased to report that is still the case as it forges a new path after splitting from Kambi. It covers a really impressive array of basketball, soccer, hockey, cricket, tennis, rugby and golf tournaments from around the world. You will find lower league and amateur games taking place in every continent, so you should never struggle to find compelling action to bet on at 888 Sport.
888 Sport offers more than 100 betting markets on the biggest sporting events. It covers soccer and American sports like basketball and football in the greatest level of depth. You will find all sorts of game props, player props, handicaps and Asian lines on big soccer matches. There are lots of alternative spreads and totals on football, basketball, baseball and hockey, and the range of prop bets is excellent. 888Sport also provides a bet builder tool, which allows you to create same game parlays for added value. It also covers some of the more niche sports very well, with lots of betting markets on obscure games, so the team deserves credit for its meticulous approach.
888Sport has a very strong in-play betting section, rendered in a clear layout that is easy to navigate. The interface lists all the live matches you can bet on and the choice is vast, covering soccer, cricket, golf, NHL, basketball, soccer, handball, ice hockey, snooker, tennis, baseball and volleyball. Once inside, you can find more than 50 live markets on high-profile tennis matches, while big soccer games will see 100 or more live markets, with constantly updated odds. Even second division Mexican or Japanese soccer matches can come with around 50 live markets, highlighting just how deep 888Sport goes in order to give you plenty of live betting options. Live streaming is available on a number of events, and the cash out options adds another intriguing degree to the experience.
888Sport Wagering Limits
The minimum bet at 888Sport is just $0.10, £0.10 or €0.10, so it really should appeal to all casual sports fans. There is no maximum stake, but 888Sport has a maximum payout depending on the sport. THe betting limits are the highest on soccer, where you can win up to £250,000, €250,000 or $250,000. It goes down to £100,000, €100,000 or $100,000 for baseball, hockey, cricket, darts, Aussie Rules, rugby, horse racing, handball, snooker and volleyball, and $50,000 for football and baseball. The maximum on tennis is $150,000.
Quality of Odds
The quality of odds on offer at 888Sport is pretty impressive. It rarely offers the very best odds on the market – it is not a low margin sportsbook like Pinnacle or SBK – but they are typically a little above average. 888Sport compares well with the world’s largest betting sites in terms of its moneyline, prop betting and futures odds, and it offers standard -110 lines on spreads and totals for American sports, with some compelling alternative lines too.
Users are very positive when discussing 888Sport. They like the sheer array of wagering options, the betting limits, the live streaming and the appealing bonuses. 888Sport also has a reputation for delivering prompt and reliable payouts. Parent company 888 Holdings is listed on the London Stock Exchange, and the site is licensed and regulated by the UK Gambling Commission, the New Jersey Division of Gaming Enforcement and lots of other strict watchdogs.
It has a strong security record too. The only area in which 888Sport has performed badly is responsible gambling. In 2020, the UK Gambling Commission hit 888 Holdings with a record fine of £7.8 million over failures to verify the source of customers’ funds. Part of the fine went towards refunding customers who had self-excluded themselves when they wanted to stop gambling, but were allowed to carry on betting. A technical flaw meant that they were still able to gamble on 888’s bingo platform.
This is another area that 888 needs to improve. The leading sportsbooks that BMR reviews provide 24/7 customer support via live chat, phone and email. That is not possible at 888. You can only contact the customer support team by filling out a web form and waiting for a response. For such a large company, it is disappointing that players cannot receive immediate support from a customer service agent.
Other Betting Options
888 Casino is one of the very best in the business. The sportsbook continues to grow, but casino gaming is still the main revenue source for 888 Holdings. The casino features thousands of high-quality games from all the leading software developers, including Playtech, NetEnt and Play’n Go, along with a number of 888 exclusives. The list of table casino games is long, and it has a terrific live dealer section too. The bingo, casino and poker sections of the site are all exceptional, so the overall wagering experience at 888 is superb.
- Visit 888Sport.com and click the yellow “Join Now” button at the top of the page.
- Enter your name, country, email address, date of birth and gender. Confirm you are the legal betting age and accept the terms and conditions.
- Choose a username and password, and set up a security question and answer.
- Type in your address and mobile number, choose your bankroll currency and select your occupation.
- Decide whether you want to receive offers and promotions via email, text or post, and click “Register”.
BMR Verdict on 888Sport
What really sets 888Sport apart is the sheer breadth and depth of its sports betting coverage. Customers have a wealth of markets from across the globe at their fingertips, and the odds are pretty competitive. The site is easy to use from a mobile device or desktop, the bonuses are great, the live betting section is superb and you have lots of convenient withdrawal options to choose from. It still needs to work on its customer service, responsible gambling and account verification process, but overall it is a high-quality online betting site.
What is the story of how 888Sport was founded?
Four Israeli entrepreneurs created the 888 brand in a bid to shake-up the online gambling industry back in 1997. It has gone on to establish itself as one of the world’s most popular online casino and gambling sites. There are five core areas of the business: 888 Casino, 888 Sport, 888 Poker, 888 Bingo, and Dragonfish, which supplies casino games to other online betting sites. The sportsbook launched in 2008 and it is the second largest part of the business. It is referred to as 888 Sport and 888Sport on an interchangeable basis.
What is 888Sport’s history with sports betting platforms?
The 888 online sports betting platform was initially powered by Kambi, which also provides sportsbooks for brands such as Unibet, LeoVegas and BetRivers. In 2019, 888 purchased an Irish sportsbook called BetBright for £15 million. That saw it acquire its own proprietary sports betting technology, and it has now transitioned over to the old BetBright platform, while retaining some of the best Kambi features. The result is a high-quality sports betting experience for customers
If you’ve made it this far and are still not sure about giving 888Sport your business, check out the top rated sportsbooks suggested below, or visit the Bookmakers Review rating guide to search for another sportsbook.