Software/Interface is a huge factor in whether I’ll play somewhere or not. I like the fact that most of the games I want to play (especially the ones going off the board quickly) are front and center across the header as well as with a drop down all on the home page. Easy to get my bets in.
BetOnline has always been great but I’m really enjoying the same-game parlay option. I hit a nice one in the NBA playoffs that paid $582 for a $90 bet.
A lot of other top and mid-tier shops have tried to do software updates and changes but Bovada still far and away the best in my opinion. Also love that they haven’t done away with poker like most.