
BMR Update Schedule & Methodology: How We Review, Retest & Forecast
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Martin Green
- January 10, 2026
Bookmakers Review (BMR) updates sportsbook reviews, state betting guides, and consumer-protection resources on a structured schedule—plus additional updates whenever meaningful changes occur (bonus terms, payout performance, legal status, or major user-impacting issues).
Our goal is simple: keep players on the most current, practical version of the truth—and explain how we reach the conclusions we publish.
Quick Jump
- What “Updated” Means at BMR
- Update Schedule by Content Type
- Event-Driven Updates
- How We Verify Changes
- Methodology Notes
- BMR Ballot Forecast Methodology
- How to Report an Issue
What “Updated” Means at BMR
When a page shows an Updated date, BMR has reviewed the page and either:
- confirmed the key information is still accurate, or
- revised the page to reflect new terms, new data, or new legal/regulatory developments.
We prioritize updates that affect real-world outcomes for readers, including:
- welcome bonus terms (promo codes, rollover, minimum deposit, expiry)
- deposit and withdrawal methods (crypto availability, fees, processing speed)
- restricted jurisdictions
- KYC/verification requirements
- complaint volume and dispute-resolution outcomes
- changes to ownership, licensing, or brand policies
- state legality, ballot status, and legislative timelines
Update Schedule by Content Type
Sportsbook Reviews (brand review pages)
Monthly: spot-check (high-impact fields only)
Quarterly: full refresh (deep re-check of key categories)
Annually: full retest cycle (end-to-end review across core categories)
Monthly spot-check includes
- bonus availability + current promo codes
- restricted locations
- cashier availability and basic payout expectations
- customer support access (live chat/email availability)
- major UX issues (login, betslip, market navigation)
Quarterly full refresh includes
- KYC/verification flow (especially before withdrawal)
- payout performance (method-by-method)
- odds/limits positioning notes
- complaint trend review + dispute pattern check (where applicable)
State Pages (example: /usa/california/)
Monthly: terms + compliance check (bonuses, restrictions, disclosures, internal links)
Quarterly: content expansion + competitive refresh (tables, FAQs, UX modules)
Event-driven: immediate update for legal/ballot changes
State page monthly checks include
- “Top apps/sites” lists reflect current availability
- bonuses and codes match current sportsbook promotions
- spoke links still live and relevant
- responsible gambling + disclosure language present and accurate
Bonuses Pages (state bonus spokes + sportsbook bonus pages)
Biweekly (recommended): bonus terms + promo code verification
Monthly: table refresh (min deposits, rollover, best payment methods)
Bonuses change frequently, so these pages are treated as high-volatility content and refreshed more often than general informational pages.
Apps Comparison Pages (Mobile UX, speed, live betting)
Quarterly: performance refresh and copy updates
Event-driven: immediate refresh if a major UX change is confirmed (redesign, betslip changes, live betting delays)
Apps comparison updates focus on:
- mobile navigation and betslip flow
- live odds refresh behavior
- stability across common devices and networks
- withdrawal UX clarity and friction points
Legality / Legislation / Ballot Trackers
Monthly: status review (filings, deadlines, public statements)
Event-driven (same-day when possible): major new filing, withdrawal, qualification milestone, court ruling, or official state update
These pages prioritize official sources whenever possible:
- Secretary of State initiative + ballot measure status pages
- state legislature bill tracking
- official stakeholder statements (e.g., tribal coalitions)
- reputable polling releases
Evergreen Consumer Resources (Responsible Gambling, dispute help, methodology)
Quarterly: review for accuracy and clarity
Event-driven: immediate update if help resources, hotlines, or key guidance changes
Event-Driven Updates (Triggers That Override the Calendar)
BMR updates content immediately when we confirm material changes, including:
- bonus term changes that materially affect value (rollover jumps, promo removal, exclusion rules)
- payment method removal or temporary pauses (including crypto)
- widespread payout delays or verification changes
- sportsbook brand ownership changes or major policy shifts
- spikes in unresolved user complaints
- new state filings, ballot qualification milestones, or election timeline updates
- regulatory actions or enforcement news that affects player safety
If an event-driven change occurs, we update the page even if it was reviewed recently.
How We Verify Changes
BMR uses a verification-first approach:
- sportsbook cashier + promotions page checks (terms, codes, limits)
- support confirmations (live chat/email) when terms are unclear
- user-reported feedback review and complaint signals (where applicable)
- official government sources for legality/ballot updates
- internal editorial review to ensure language remains accurate and compliant
If a claim cannot be verified reliably, we:
- remove it,
- soften it, or
- label it clearly as an estimate/opinion with context.
Methodology Notes (How BMR Evaluates Sportsbooks & State Guides)
BMR’s content is built to be useful in the real world, not just descriptive. Our methodology focuses on user outcomes, including:
- clarity of rules and bonus terms
- cashier reliability and withdrawal friction
- verification requirements and timing
- responsiveness and fairness of support
- overall usability (especially on mobile)
See more: How We Rate Sportsbooks
BMR Ballot Forecast Methodology (Probability Trackers)
Some state pages include a ballot probability estimate (example: “Chance sports betting reaches the 2026 ballot” and “Chance voters approve if it appears”). These are projections, not polling results.
What the ballot forecast is (and isn’t)
- It is a structured forecast built from observable signals.
- It is not a promise, inside info, or a substitute for official state updates.
Inputs we weigh most heavily
- Ballot process feasibility
- initiative filings, circulation status, signature timelines, and statutory deadlines
- Stakeholder alignment
- public statements and credible evidence of a unified proposal
- Voter sentiment
- reputable polling and historical voting outcomes on similar measures
- Campaign readiness
- clear messaging, credible coalition support, and signs of funding/organization
- Negative friction
- competing proposals, lawsuits, messaging backlash, or fractured stakeholder incentives
How we update ballot forecasts
We update projections when official status changes or when new, credible evidence materially shifts the probability (filings, withdrawals, deadlines, coalition announcements, polling releases).
How to Report an Issue (Help Us Keep Pages Accurate)
If you see an outdated promo code, changed terms, a broken link, or a major discrepancy, tell us and we’ll review it.
- Report an issue: Contact Us
- File a sportsbook complaint: Dispute Resolution Form
When reporting, include:
- page URL
- sportsbook name
- what changed (promo code, rollover, payout method, restriction, etc.)
- screenshot or copy of the updated terms (if available)
Disclosures & Reader Safety
Some pages include affiliate links that may earn BMR a commission at no cost to you. Rankings and editorial decisions remain independent.
Editorial policy (The BMR Standard)
https://www.bookmakersreview.com/the-bmr-standard/
Responsible Gambling Help
https://www.bookmakersreview.com/sportsbooks/responsible-gambling-guide/
Changelog
For maximum transparency, BMR may include a short changelog on high-volatility pages (bonuses, ballot trackers, top sportsbooks lists). Example:
- Jan 2026: verified bonus codes, refreshed payout table, reviewed ballot status links
- Dec 2025: updated restricted locations, refreshed “How to Bet” steps, expanded FAQs
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