The developer of interactive software and technology for the betting and gaming industry announced the launch of Layback, a new mobile betting service under the Betfair Developers Program.
Zone4Play will offer Betfair\’s markets to punters via mobile and PDA devices. Under the agreement, it will received a share of revenues generated by users who are introduced to the Betfair exchange via the service.
“Zone4Play is licensed to build and sell applications under the Betfair Developers Program. The Developers Program supports software companies who choose to be at the forefront of innovation in our industry. We look forward to Zone4Play\’s innovations bringing benefits to our customers in the coming months,” commented Tom Johnson, Head of API Product Development at Betfair.
“The launch of the new \’Layback\’ service in cooperation with Betfair represents yet another milestone for Zone4Play, whose proven technology has already established the Company\’s position as a leader in mobile, Internet and television gaming solutions,” added Shimon Citron, founder and CEO of Zone4Play.
Elsewhere, Caliente has gone live with the SportXction System in ten locations. The Latin America\’s gaming company owns 160 betting shops, known as Race & Sports Books, throughout Mexico, Central and South America and the Caribbean.
GIG\’s SportXction System is a software that enables sportsbooks to offer play-by-play betting service during the course of live sporting events. The system can accept wagers from the internet, handheld wireless devices, interactive televisions and standalone kiosks. GIG currently operates the SportXction System for soccer, cricket, golf, rugby, tennis, American football, basketball, snooker and darts.
“We are excited to have Caliente, GIG\’s first non-European partner, launch so soon after the contract signing. This rapid implementation is a testament to the dedication and hard work of employees at both companies, and we look forward to the deployment of the SportXction system throughout the entire Caliente network,” said Bernard Albanese, Chief Executive of ISWI, GIG\’s parent company.
“The launching of this new project has been a great joint effort on which we have been working non-stop with one objective: to provide Caliente customers with a state-of-the-art and unique betting product,” said Victor de La Fuente, Corporate Director of Wagering and New Projects for Caliente.
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