The site will offer betting on popular UK sports such as cricket and golf as well as on novelty and entertainment markets. Simon Burridge, CEO of Virgin Games, commented: “Virgin Games is all about fun, so novelty betting is a good fit for the brand. Although entertainment betting is seen as a sideline by most of the traditional bookies, we believe it is a market with huge potential.”
Virgin Games launches Virgin Bets in partnership with Betfair
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