The advertisment used to promote an online poker tournament depicted a young woman with the tag line “You love sex. She loves sex. You love money. She loves money. You have money. She loves you. See how much you have in common?”. According to the ASA, the ad’s message implied that gambling is a viable option for people wanting to improve their sex life by winning money and as a result, it was irresponsible and likely to exploit the socially vulnerable.