The world\’s first television channel dedicated to poker signed an agreement with Stream Group to provide poker and other mobile gaming products to mobile phone users.
This follows the announcement of an exclusive agreement between Stream and EGET for the development of mobile games.
UK online gambling generates around £19 million a day of which £6-8million is generated on poker.
“At present online poker activity is almost exclusively confined to the Internet. The introduction of mobile based poker will make poker available to players without the need for a PC and presents a huge opportunity to grow the poker market even further,” the company said in a statement.
In separate news, Dublin-based All In Marketing has launched All In Poker, a poker website that gives 51% of corporate net revenues to members.
Paul Barnes, All In Chief executive, said the company developed a simple multi level relationship marketing program to reward All In Poker members for playing poker and referring their friends to the website.
“Given that All In Poker is exclusively promoted by its members we are able to reward them with 51% of All In Poker\’s net revenues that would otherwise be spent on traditional advertising,” he added.