The campaign created by Los Angeles-based ad agency 72andSunny debuted on July 2 promoting the free-for-play online gaming site MansionPoker.net, while a second round of ads will follow to specifically promote the Poker Dome show, a 43-week live-to-tape tournament series televised on Fox Sports Net.
The Poker Dome show, which airs on FSN through March 2007, has the world’s best amateur poker players vying for a $2.2 million series purse in the fastest and most technologically advanced poker series.
Said Ashley Lang, Head of Marketing for Mansion, commented: “Poker is enjoying a huge resurgence in popularity in recent years, so more people than ever are learning the game. Our goal is to educate new players—and remind seasoned ones—that poker is a game of intelligence and strategy, not just about winnings. 72andSunny has been a great strategic and creative ally for us, really helping us bring poker back to its roots.”
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