According to a new report by XTN Data, the internet is becoming the most common method of placing sports bets and for many of the major bookmakers is the only source of growth. Horse racing remains the most active market, closely followed by soccer.
The report also found that people who place sports bets on the internet spend more than those gambling by phone, in person or at sports venues.
More than 35% of respondents thought overseas based gambling sites were less trustworthy than if they were based in the UK, while 80 per cent of the people interviewed think that the UK Government is not doing enough to regulate the online gambling industry.
65% of respondents think the industry does too little to prevent problem gambling and underage gambling.
Earlier last month, a research by Visiongain revealed that the 2006 Soccer World Cup will generate $6.35 billion in revenues for mobile companies, with gambling as the most profitable World Cup-related content after text-based services and downloads.