In February, Cherry called in its convertible loans and options in Betsson obtaining 71% ownership. The Swedish group agreed to acquire the remaining 29% of the betting exchange at market value determined by independent external parties.
Öhrlings Price Waterhouse Coopers and ABG Sundahl Collier completed their market evaluation at the end of March, concluding that the market value of Betsson is SEK 590 million (£44.2 Million).