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Blue Square Prices break with bookmaking traditions

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In 2006, Blue Square increased revenues by 49% to £39.2m and grew operating profit by 680% to £7.8m. The Blue Square Prices, which were launched in May 2006 as an alternative to Show Prices on horse-racing, allowed the online sportsbook to offer better last show odds than the official Starting Price on 38% of races covered.

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Bookmakers Review
Bookmakers Review serves as an online sportsbook authority and player advocate, helping to resolve sportsbook disputes and also providing players with the information they need to choose a quality operator.

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