The US and Asia-facing online gaming company announced that current trading is in line with the positive outlook expressed when preliminary results and quarter one KPI\’s were announced on May 18.
The integration of recent acquisitions, Hooball.com and 777ball.com, into the Easybets operation is on track; the infrastructure performed faultlessly during the weeks of hectic World Cup activity and broadened payment processing channels proved their worth.
The World Cup period has delivered in excess of ten thousand new real money Asian customer sign-ups for Easybets, Hooball and 777ball. Robust cross selling from sportsbooks to casino has produced a particularly positive performance in the Asian casino offerings.
Cross selling initiatives continue to drive volume across the group and add to a confident outlook.
“At acquisition we regarded the timing as propitious. Hooball.com and 777ball.com have high soccer profiles and I am in no doubt that through these brands the World Cup has given instant impetus to the business. We have attracted impressive sign-ups and our focus is now on retention and maintaining momentum. To date, the attention we have paid to cross-selling mechanisms and enhancing the entertainment experience has produced encouraging results,” commented David Carruthers, Chief Executive of BetonSports.
“In the US, further to the passing of Bill HR4411 in the House of Representatives, we continue to believe that the likelihood of the bill passing the Senate is remote,” added Carruthers.
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