Under the terms of the deal, customers of the betting exchange will be able to download a form, fill in the details and take it with their ID documents to any of the Post Office’s 14,500 branches nationwide. Betfair will then receive electronic notice of the customer\’s verified details.
“It is important that we know the identity of our customers as it supports our transparent business model. We hope that this agreement with the Post Office will make it as easy as possible for our customers to validate their details,” said Jon Cumberlege, Betfair’s Registration and Payment Director.