888 launches Italian sportsbook 888.it

The sports betting site powered by Cogetech will initially offer fixed odds on all national sports events and international events that are of a national interest, with a plan to introduce national horse races and skill games at a later stage. Gigi Levy, CEO of 888, said: “The launch of 888.it is a milestone in the progression of 888’s diversified, multi-channel strategy to grow our customer reach and appeal globally, both in terms of the new offering and the opportunity to exploit a new liberalized market. The Italian gaming market is extremely dynamic and the sports betting segment is growing strongly. It is the strategy of AAMS to liberalize the market further and open it to new opportunities which 888 is ideally placed to take advantage of.”