As reported by eGaming Review, the company behind the world\’s largest online casino is keen to grow revenues of its sports betting operations in 2006.
“We will be focusing much more on sports betting in the near future,” said John Anderson, 888 Holdings Chief Executive.
“We wanted to get it bedded down and everything worked well before we started aggressively selling it,” he added.
The firm, which already operates Betmate, a betting exchange in partnership with Betdaq, will invest in marketing to cross sell sports betting products to its casino and poker customers.
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