According to Nielsen//NetRatings, sports and gambling websites experienced a 40% increase in traffic on Thursday 15 compared to the average Thursday traffic.
William Hill was the most popular gambling website with 54,000 unique visitors, while Bet365 was the ‘stickiest’ site, its visitors averaging 29 minutes. Nielsen//NetRatings suggested that during a workday online betting is a more feasible option for punters than betting with an high-street bookie.
Alex Burmaster, European Internet Analyst at Nielsen//NetRatings commented: “Whilst sports sites were four times as popular as gambling websites during the day of the England match against Trinidad & Tobago, visitors to the latter spend over one and a half times longer, showing that gambling on sport online is a significantly more compelling activity than actually following it or reading about it online.”
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