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The first thing that I've noticed is that their online site has no traffic.

Their Alexa ranking is in the 4.5 million range, meaning they have 30-50 visitors on a very good day.

They have a telephone betting operation, so my educated guess is that their business is done 90% on the phone.

It also appears that the owners have had a couple of successful exits, so they aren't the average wannabe bookmaker and of the Jenningsbet white-labels are probably the best funded one.

It would be interesting to know who manages the trading department and payment office. If is Jenningsbet, then it's just an incident waiting to happen.