'Best Odds Guaranteed' - not always what it seems

[Trevrizent]

Many prominent online bookmakers now claim to offer this concession on UK and Irish horse racing. In short, if you take a price with them and the starting price is bigger, then they will pay you at the larger price. However, a closer look at the 'small print' reveals that this offer frequently comes with strings attached. Below is a summary of what you can expect from some of the leading operators who advertise this concession:

Bet365: - no restrictions, although they reserve the right to withdraw the offer from individual account holders

William Hill: As above

Coral: As above

BetVictor: As above

McBookie: As above

Boylesports: As above

Paddy Power: As above

Skybet: As above

Corbettsports: As above

Ladbrokes: As above, although concession only applies from 9am onwards

Stan James: Board/Show prices are excluded from the concession

Betfair Sportsbook: Board/Show prices are excluded from the concession

Totesport: Board/Show prices are excluded from the concession

Betinternet: Concession only applies to UK and not to Irish racing

Betfred: Board/Show prices are excluded from the concession as are all prices taken as part of Lucky 15, 31 or 63 bets

Wilsonbet: Concession only applies to 'win only' bets and to the 'win' part of each way bets; concession only applies from 10am onwards; concession only applies if the a minimum of £5 is staked to win on each individual selection (don't know why they bother personally)