abcorp and the NFL partner to bring NFL action and experiences to Australian fans

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Mar 21, 2018
abcorp and the NFL have established a ground-breaking partnership earlier this month to bring NFL programming and experiences to NFL fans in Australia.

As part of the multi-year agreement, TAB will be the exclusive Official Wagering Partner of the NFL in Australia. The partnership combines TAB’s position as Australia’s biggest and best-known multi-channel wagering brand with the NFL’s position as the premier global sporting brand.

The partnership also enables Tabcorp to create unique NFL content and experiences for Australian fans across its digital platforms and venues. In addition, TAB and the NFL will combine to promote the NFL’s official Pick’em free-to-play football game. The game will provide NFL fans in Australia the chance to win weekly prizes, as well as a grand prize trip to the Pro Bowl. Fans can visit to participate in the game.

Further, Tabcorp and Sky Channel will bring the NFL Network and six hours of NFL RedZone programming (Monday mornings Australian time) to Australian fans across its commercial network of more than 4,400 pubs, clubs and TAB agencies.

In addition to this, Sky will broadcast one game every Monday morning (Australian time) of the NFL season. The NFL rights allow Sky to complement its unrivalled racing coverage with US sports content, enhancing its offering for Tabcorp’s network of wagering venues.

Tabcorp Managing Director Wagering & Media Adam Rytenskild said: “We are proud to bring Australians NFL action to enhance our existing sports offering to customers and venues and complement Sky’s unrivalled coverage of Australian and international racing. Our goal is to support the growing appetite for the NFL in Australia. This gives fans more value in line with our strategy of using our assets to create unique experiences for customers.”

“We are looking forward to working with Tabcorp, the leading operator in Australia,” said Christopher Halpin, NFL Executive Vice President and Chief Strategy & Growth Officer. “We are excited about our growing popularity in Australia and this partnership will help further serve our fans there.”