Stan James and GameAccount sign multi-year software licensing agreement

LONDON, June 22 /PRNewswire/ -- GameAccount, a leading software developer and supplier to the regulated online gaming industry has signed a software licensing agreement with Stan James, operator of the Stan James UK licensed betting shops and major UK & International online sportsbook http://www.StanJames.com. The multi-year deal enables Stan James' online customers to engage in playing GameAccount's market leading portfolio of online games including Gin Rummy; Multiplayer Blackjack and Backgammon. All GameAccount person-to-person skill games offer multi-table tournaments - a first for skill gaming - together with head-to-head cash games.

"Skill games broaden the demographic appeal of our online sportsbook offering, particularly relevant for southern Mediterranean and Middle Eastern countries where Backgammon is a cultural phenomenon. GameAccount was chosen after an exhaustive process investigating the potential for these emerging games, the experience of potential suppliers and the technical capabilities of their respective platforms." said Russell Young, Head of eGaming for Stan James.

Stan James becomes the latest licensee sportsbook operator in 2007 to join the GameAccount Network following membership by William Hill, BoyleSports and BlueSquare. All GameAccount licensees enjoy the benefits of GameAccount's April 2007 software upgrade which includes navigation enhancements for the games lobby, more information for tournament players and brand new side games. Players can now easily find and register for the next tournament to start and simply navigate between game tables. For the first time in the skill gaming industry, players can launch side games from the game lobby without missing a moment of live person-to-person skill gaming action.

"We are delighted to welcome Stan James into our fast-growing Network, which has experienced explosive growth in player numbers and staking activity since the beginning of 2007. Stan James' timing is excellent, following our major software upgrade taking our award-winning software to the next evolutionary stage," said Dermot Smurfit, Sales & Marketing Director. "Our blue-chip corporate customers benefit from unique skill gaming software in attracting new players - reducing the dreaded churn and driving meaningful revenues comparable to poker. Gin Rummy, Backgammon and our unique Multiplayer Blackjack form a compelling suite of person-to-person games super-charged by the presence of new instant win side games to fill idle minutes. Stan James is our second licensee sportsbook operator utilising the Finsoft sports betting software platform."

About GameAccount

GameAccount is the #1 skill gaming provider for regulated sportsbook, casino and poker operators seeking a single-wallet skill gaming solution. The company's proven portfolio of dynamic games attracts recreational gamers and is the perfect vehicle to build and sustain a broad user audience. GameAccount powers leading online partners such as William Hill, Sportingbet Europe, Victor Chandler International, BlueSquare, BoyleSports, Paddy Power and SkyBet. GameAccount's financial services platform supports full multilingual white-label solutions with seamless login and real-time exchange rates. GameAccount's multi-table tournament technology, unique to skill gaming, drives longer customer lifetimes and creates superior value from players.

For more information please visit: http://www.gameaccount.com

About Stan James

Established in 1973, the Stan James brand has been at the forefront of sports betting over the last decade. With innovative markets and value prices Stan James has become one of the most acclaimed names within the betting industry.

They have large, state-of-the-art offices in both Abingdon and Gibraltar where they handle more than 10,000 calls a day, from customers betting from over 30 countries in the world.

Stan James was originally a traditional land-based bookmaker, but went online five years ago. Quickly introducing Casino, Games and Poker products, Stan James are proud to offer their customers a complete suite of gambling entertainment.

For more information please visit: http://www.stanjames.com

For more information on GameAccount or Skill Gaming contact: Dermot Smurfit, Sales & Marketing Director, GameAccount, +44-(0)-207-659-2500, dsmurfit@gameaccount.com