GameAccount Signs Multi-Year Deal With Gala Coral

LONDON, July 23 /PRNewswire/ -- GameAccount, a leading software developer and supplier to the regulated online gaming industry has signed a software licensing agreement with Gala Coral, Europe's largest integrated betting and gaming group. The multi-year deal enables Gala Coral's' online customers to engage in playing GameAccount's market leading portfolio of head-to-head online games including Gin Rummy; Multiplayer Blackjack; and Backgammon. All GameAccount head-to-head games offer multi-table tournaments together with head-to-head cash games.

"Head-to-head games broaden the demographic appeal of our online destination sites. GameAccount's market-leading Blackjack tournaments are expected to naturally appeal to our online and offline casino customers. Backgammon and Gin Rummy are anticipated to offer meaningful appeal to Corals' sports-betting and Gala's bingo-playing customer demographics. GameAccount was chosen after an exhaustive process investigating the experience of potential suppliers, the established player liquidity and the technical capabilities of their respective platforms." said Joe Coughlin, Head of New Product Development for Gala Coral E-Commerce.

Gala Coral becomes the latest licensee sportsbook operator in 2007 to join the GameAccount Network following membership by William Hill, BoyleSports, BlueSquare and Stan James. All GameAccount licensees enjoy the benefits of GameAccount's April 2007 software upgrade which includes navigation enhancements for the games lobby, more information for tournament players and brand new side games. Players can now easily find and register for the next tournament to start and simply navigate between game tables. For the first time in the skill gaming industry, players can launch side games from the game lobby without missing a moment of live person-to-person skill gaming action.

"We are delighted to welcome Gala Coral as our latest blue-chip licensee." said Dermot Smurfit, Sales & Marketing Director. "Our corporate customers benefit from unique head-to-head gaming software in attracting new players - reducing the dreaded churn and driving meaningful revenues comparable to poker. Gin Rummy, Backgammon and our unique Multiplayer Blackjack form a compelling suite of head-to-head games super-charged by the presence of new instant win side games to fill idle minutes."

About GameAccount

GameAccount is the #1 head-to-head gaming provider for regulated sportsbook, casino and poker operators seeking a single-wallet skill gaming solution. The company's proven portfolio of dynamic games attracts recreational gamers and is the perfect vehicle to build and sustain a broad user audience. GameAccount powers leading online partners such as William Hill, Sportingbet Europe, Victor Chandler International, BlueSquare, BoyleSports, Paddy Power and SkyBet. GameAccount's financial services platform supports full multilingual white-label solutions with seamless login and real-time exchange rates. GameAccount's multi-table tournament technology, unique to head-to-head gaming, drives longer customer lifetimes and creates superior value from players.

For more information please visit: http://www.gameaccount.com/ About Gala Coral

The Gala Coral Group is Europe's leading integrated gaming company and one of Britain's largest private companies, with 1,750 retail trading outlets in the UK and an E-Commerce division, which offers customers casino, poker, bingo and sports betting on line. The Group employs over 18,000 people in the UK, and is the first in the industry to achieve full GamCare accreditation, covering all of the Group's divisions - Coral/Gala Bingo/Gala Casino/E Commerce.

For more information please visit: http://www.galacoral.co.uk/