Bally Technologies Announces Foxwoods Purchase of 7,200 iVIEW(TM) Displays to Enhance Player Bonusing

LAS VEGAS, July 23 /PRNewswire-FirstCall/ -- Bally Technologies, Inc. announced today it has signed a contract with Foxwoods Resort Casino to supply the world's largest casino with 7,200 iVIEW slot-machine displays and player-centric Bally(R) Power Bonusing(TM) technology. With a focus on significantly enhancing its player's gaming experience, Foxwoods plans to introduce the Bally iVIEW interactive displays in the slot machine with proprietary player-centric features providing for custom rewards and messaging that are driven by the patron's overall level of casino play. The iVIEW displays will allow Foxwoods to communicate more effectively with its players by highlighting bonusing features, special events, player-loyalty programs and convenience services across the entire slot floor.

The agreement also contemplates reaching 10,000 iVIEW displays based on planned expansions at the resort located in Mashantucket, Conn.

Foxwoods already utilizes Bally Slot Management Systems (SMS(TM)) and Bally eTICKET(TM) cashless functionality. The advanced Bally technology package incorporated into this new project positions Foxwoods to embrace emerging network-based applications at the game level.

"Bally's iVIEW is a powerful customer-relationship marketing tool that will absolutely enhance our new bonusing capabilities," said John O'Brien, President of Foxwoods. "Bally protected our investment in our existing Bally SMS system, but at the same time we will take a giant leap forward with the iVIEW-bonusing combination tying together both existing and future game-level applications. The ease-of-integration with our existing technology is also a tremendous benefit. Additionally, we also wanted a better way to communicate to all of our players simultaneously and offer new services to our players across the entire slot floor."

"This is the single largest iVIEW order to date as our interactive displays continue to grow toward becoming the industry standard," said Richard Haddrill, CEO of Bally Technologies. "We certainly are proud of our long-standing partnership with Foxwoods and its team's confidence in our commitment to support such a spectacular resort with advanced Bally technologies."

The world's largest casino, Foxwoods Resort Casino(R) is located in the rolling hills of southeastern Connecticut and is easily accessible from Boston, New York, Hartford and Providence. Owned by the Mashantucket Pequot Tribal Nation, Foxwoods features six casinos with more than 7,000 slots, 400 table games, the only WPT World Poker Room(TM), High Stakes Bingo and Ultimate Racebook. There are 1,400 guest rooms and suites in three hotels, more than 30 restaurants, a luxurious spa, more than 50,000 square feet of premium meeting and event space, 24 retail shops and eight entertainment venues, including the 1,400-seat Fox Theatre. In Spring 2008, the highly anticipated MGM Grand at Foxwoods(R) will add 826 luxurious guest rooms, 115,000 square feet of meeting space, a 4,000-seat Performing Arts Theater, 26,000-square-foot spa as well as more dining, retail and gaming facilities, bolstering Foxwoods' preeminence as the East Coast's ultimate casino resort destination. Foxwoods supports responsible gaming, and plays a leadership role in the Connecticut Council of Problem Gambling, of which it was a founding entity. For more information, call 1-800-FOXWOODS or visit http://www.foxwoods.com/ .

Recognized as the industry systems leader with more than 366,500 machines and 693 casino, bingo, Class II, central determination and lottery locations worldwide -- including more than 190 locations currently running Bally eTICKET(TM) on more than 228,000 slot machines -- the Bally Technologies systems product line offers slot machine cash monitoring, table management, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service. With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives and Class II, lottery and central determination games and platforms. As the world's No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. Additional Company information, including the Company's investor presentations, can be found at http://www.ballytech.com/ .

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date. All of the "go-live" and installation dates are subject to regulatory approvals and construction and installation timelines.

Investor Contact: Robert Caller 702-584-7982 rcaller@ballytech.com Media Contact: Marcus Prater 702-584-7828 mprater@ballytech.com