Bally Technologies Announces Deal to Provide Mount Airy Casino Resort with Complete Systems and Bonusing Solution and 28 Percent of Slot Mix

LAS VEGAS, July 18 /PRNewswire-FirstCall/ -- Bally Technologies, Inc. announced today it has signed a contract with Mount Airy Casino Resort to provide a complete slot and casino management system, an advanced suite of Bally Power Bonusing(TM) products and an initial order of 2,500 iVIEW(TM) interactive displays for all of the slot machines planned for the Pennsylvania resort's opening in Fall 2007.

In addition, Bally secured an order for 28 percent of the initial slot floor for a total of 695 units that will include a wide variety of premium titles, ALPHA Elite(TM) S9C and S9E reel-spinners and ALPHA Elite V20/20 and CineVision(TM) wide-screen video slots.

Mount Airy will utilize Bally Slot Management Systems (SMS(TM)) / Casino Management Systems (CMS(TM)) technologies and Bally eTICKET(TM) cashless functionality. It will also offer Bally Power Winners(TM), a configurable random progressive jackpot technology that rewards players using their player's club card. Bally Power Winners allows for stand-alone or multi-property progressive jackpots to carded players and supplemental rewards to those players using their player's club card when a jackpot hits.

To complement the Bally Power Bonusing suite of products, Mount Airy Casino Resort will integrate the iVIEW displays in the slot machine to create a personalized multimedia experience for each patron as they play.

"The combination of Bally's seamless integration of casino, hotel and resort operations and proven track record of successful go-lives in the state of Pennsylvania was the key for us," said Jacqui Bloh, Executive Director of Marketing, of Mount Airy Casino Resort. "The commitment Bally has to the East Region through its established structure and support network was also something we took into consideration during our decision-making process. We look forward to working together to offer our guests a premier gaming and entertainment experience."

Located in Paradise Township in the Pocono Mountain region, the Mount Airy Casino Resort will be located at the site of the famous Mount Airy Lodge. The casino was awarded a slots license by the Pennsylvania Gaming Control Board in December 2006. Phase 1 of construction represents an investment that commenced in July 2006. Upon opening in Fall 2007, Mount Airy Casino Resort will offer a 188-room hotel, restaurants, entertainment venues, retail shopping, meeting space, a spa and salon and a casino with up to 2,500 slot machines. Construction will continue after the opening, providing for an additional 212 hotel rooms, up to 3,000 slot machines and an enclosed pool by the completion of the first year of operations. The master plan for the site also provides for nearly 550 acres of permanently preserved green space that includes biking and walking trails.

"It is very gratifying to work with a partner that recognizes the combined strength of both our gaming and systems divisions," said Richard Haddrill, CEO of Bally Technologies. "The 28 percent of the slot floor is indicative of our growing ship-share success, while the systems deal is a reflection of our market leadership and a technology portfolio that can effectively manage the complex, high-volume casino-resort operation that Mount Airy promises to be."

Recognized as the industry systems leader with more than 366,500 machines and 693 casino, bingo, Class II, central determination and lottery locations worldwide -- including more than 190 locations currently running Bally eTICKET(TM) on more than 228,000 slot machines -- the Bally Technologies systems product line offers slot machine cash monitoring, table management, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives and Class II, lottery and central determination games and platforms. As the world's No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. Additional Company information, including the Company's investor presentations, can be found at http://www.ballytech.com/ .

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date.

All of the "go-live" and installation dates are subject to regulatory approvals and construction and installation timelines.

- BALLY TECHNOLOGIES, INC. -