27-11-2007 Bet24 launches online bingo

The internet bookmaker owned by Modern Times Group launched an online bingo product using Parlay Entertainment's bingo technology.

"We're pleased to widen our gaming offering with the addition of online bingo," said Lotta Lindquist-Brosjo, CEO of Bet24. "This launch strengthens our product offering, ensuring that our customers enjoy the most exciting gaming products on the market. We are delighted to offer online bingo in partnership with Parlay Entertainment who have extensive bingo industry expertise."

"Bet24 has tremendous marketing reach because their ownership provides access to a very large European broadcast network," added Steve Cook, Parlay's European Managing Director. "The bingo industry has seen explosive growth in the past year, but there is still room for smart operators like Bet24 who are initially targeting a very specific audience."