22-11-2007 William Hill signs up to Ethoca's fraud management service

The UK bookmaker joins the likes of Bwin, 888 and Stan James in the collaborative fraud management service that allows companies to benefit from the fraud experiences of other companies.

"Our e-commerce and fraud management system is already one of the best - and it just got better," said Steven Reid, Group Director Interactive Businesses of William Hill. "By using Ethoca's service we can securely and effectively co-operate with other companies to beat fraud. Collaborating with other companies to fight fraud is right for our business and our customers."

"With 30% of the top betting and gaming companies as Ethoca members, the movement towards collaborative fraud management in that industry is now in full force," said Andre Edelbrock, Ethoca President and CEO. "William Hill benefits from the shared experiences of the fraud fighting community and community members gain from the experiences of William Hill. Everybody wins."

In other news, JP Morgan maintained its underweight rating on William Hill but reduced the target price from 665p to 610p due to a second half trading performance expected to be weak.