20-11-2007 Sportingbet Backgammon merged into the GameAccount network

"This move combines all our Backgammon players in one place. GameAccount offers leading browser-based Backgammon software with a particular strength in cash games, tournaments and localisation for European markets. This deal gives our players access to one of the largest Backgammon communities in Europe equipped with the best-value tournaments, and fits with our strategy of consolidating our supplier base to a smaller number of strategic partners and providing our customers with the best possible experience as a result," said Paul Roberts, Group Director of Products at Sportingbet.

"We are delighted to welcome Sportingbet's Backgammon players into the GameAccount Network. Our continued focus on Backgammon is delivering results with excellent yields per active player day. Backgammon is a game for both recreational players and sophisticated high-roller players. Creating a software solution to cater to both customer groups is something GameAccount can be rightly proud of. Our network-wide tournaments allow all licensees to offer better-value tournaments compared to any standalone operator. A Backgammon product capable of catering to a wide variety of recreational and serious punters is a must-have for all sportsbook operators offering a full portfolio of eGaming products," said Dermot Smurfit, COO of GameAccount.