19-07-2007 Pinnacle Pulse 70 (Part I): Making You a Better Bettor

Welcome to the new, improved Pinnacle Pulse, from PinnacleSports.com, the leading online sports book. Those bettors who’ve been around for a while will know that each week’s Pinnacle Pulse gives an inside look at what dictates early line movements on key games: size of the movements, expected movement before game time, and the source of the money – professional or public.

Now we’re aiming to go one step further to make you a better bettor. Just as we revolutionized the online gaming industry by offering low-juice lines on practically every sport under the sun, now we want to make the Pinnacle Pulse mandatory reading for all bettors everywhere. Skeptical? This is a bold claim, but give us a month and we are confident we can make a believer out of you.

How are we going to do that? By providing exclusive betting information and systems you won’t find anywhere else. Each week, we will have our bookmakers – seasoned traders who are at the pinnacle of the industry – share tips for beating the market. Look for a new topic with each weekly column to deepen your understanding of how lines move and how professionals think, while providing you with the necessary tools to beat the house.

Why would we do this? We believe that if we can improve the sophistication of players everywhere, more bettors will recognize the benefit of our unique pricing model. We’ve long been the destination of choice for professionals, who know that PinnacleSports.com offers up to 60% better value than other bookmakers. Our low-juice structure has given sharp bettors, as well as many novice players, bigger returns on their cash, and now you too can benefit.

So welcome to the new Pinnacle Pulse, the only weekly column written by professionals about professionals, now designed to make players everywhere smarter.

Feedback and suggestions for future topics can be sent to: pinnaclepulse@pinnaclesports.com