Sportingbet close to settle with the US DoJ, announces a shift in focus

While press reports suggest that Sportingbet may be close to settle with the US Department of Justice over its former activities in America in exchange of a payment of several tens of millions of dollars, the company CEO Andy McIver announced a major shift in focus.
"Sportingbet will divert advertising spending to the UK in an effort to gain business from big British bookmakers in the lucrative sportsbook market," said McIver, who added that Sportingbet spends £60m on marketing across Europe but investors asked for a bigger impact in the UK.

Date published: 21 June 2009


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